Amazon Reveals Ad Sponsorship Models for Prime Video; Meta Updates Data Privacy to Comply with Digital Markets Act

by Aimee Newell Tarín on 24th Jan 2024 in News

On today’s ExchangeWire digest: Amazon Reveals Sponsorship Models for Prime Video; Meta Updates Data Privacy to Comply with Digital Markets Act; Two Thirds of Brits Don’t Trust Gov’s Ability to Regulate AI...

Amazon’s ad-supported streaming tier is launching in less than a week (on 29th January), and the tech giant is working to lure in advertisers. In a pitch deck, Amazon revealed its sponsorship models: Preferred Deal, Guaranteed Buy, and Premium. Preferred Deal is the most economical option, with a base CPM of USD$26 (£20.43). It allows advertisers to harness the tech giant’s vast audience data for precise targeting. Guaranteed Buy and Premium are at slightly higher price points, but offer an elevated engagement level through more intricate targeting options, as well as exclusive program sponsorships.

To comply with the regulations outlined in the EU’s Digital Markets Act, Meta has announced data privacy updates to its platforms. Meta states that from March 2024, people using Instagram and Facebook in the EU, EEA, and Switzerland will be offered more choices about how they can use the platforms’ services and features.

In the following weeks, people will be notified of their ability to choose whether they want their information to continue being used across its services. Users will have the option to disconnect their Instagram and Facebook accounts. Users of Facebook Messenger will also be asked whether they want to continue using the service through their Facebook account, or if they would prefer to create a new stand-alone account.

Two-thirds of Brits do not trust the government’s ability to regulate emerging technologies such as AI, finds the 2024 Edelman Trust Barometer. The research found that 66% of people in the UK believe government regulators “lack adequate understanding of emerging technologies”, a higher percentage than any other country surveyed.