Viaplay Ousts CEO as Revenue Plunges; ITV & Publicis Media Launch Addressable Audience Partnership
TikTok Secretly Stores Creators’ Information in China; Streaming Services see Dip Amongst UK Households
In today's ExchangeWire news digest: TikTok has been revealed to secretly store users' financial information in China; streaming giants see a drop in UK users; and Nvidia surpasses a USD$1tn (~£809.5bn) valuation. TikTok creators’ financial information stored in China The financial information [...]
Anthropic Secures Funding; TikTok Sues Montana
In today’s ExchangeWire news digest: AI startup Anthropic has secured USD$450m in funding; TikTok has retaliated against Montana’s statewide ban with a federal lawsuit; and Warner Bros Discovery’s Max is now live. Google-backed Anthropic secures investment AI startup, Anthropic, has raised USD$450m [...]
The Stack: Microsoft Announces Chat API, Disney+ Down 4 Million Subscribers
UFCW Opposes Kroger-Albertsons Merger; ByteDance Postpones US Rollout of Shopping Platform
In today's ExchangeWire news digest: major US workers' union opposes the proposed Kroger-Albertsons merger; ByteDance delays bringing its shopping platform to the US; and Disney+ loses 4 million subscribers as SVOD subscriptions cool. UFCW unanimously opposes Kroger-Albertsons A proposed USD$24.6bn (~£19.4bn) deal [...]
The Big Picture: Measurement in CTV
Is CTV a Playground for Contextual Ads?
With the deprecation of third-party cookies on the horizon, contextual advertising is experiencing something of a resurgence, allowing advertisers to target consumers effectively without compromising privacy regulations. While its versatility means contextual can be applied to a number of environments, [...]
Federal Court Favours Apple in Epic Games Antitrust Case; Netflix to Invest USD$2.5bn in South Korea
Life in the FAST Lane: Can SVOD Compete?
What the Streaming Wars Mean for Advertisers