Adlook Welcomes Industry Veteran Jakub Kossut as Global VP of Market Entry Strategy

Adlook, a next-generation brand growth platform, today (24th January, 2024) announced the appointment of Jakub Kossut as Global Vice President of Market Entry Strategy. In this role, he will oversee Adlook’s global development initiatives and support the company as it continues to bring its innovative privacy-first offerings to new markets, powered by its proprietary deep learning technology.

Kossut brings over two decades of experience in media, specialising in devising and executing successful market entry strategies for global organisations. Kossut comes to Adlook after 20 years at EssenceMediacom Poland, where he began as a research specialist and ascended to the role of CEO in 2018. Under Kossut’s leadership, the company witnessed exceptional growth, achieving over 30% increase in net sales, seeing its highest COMvergence ratings, significantly outperforming industry standards, all while fostering strong relationships with key clients like Warner Bros Discovery, P&G, and The Coca-Cola Company. 

"I am thrilled to join Adlook and contribute to its trailblazing journey in the digital advertising space," Kossut said. "Adlook's growth and innovative approach as a privacy-first company resonates with my vision of driving meaningful change in the industry. I look forward to further advancing Adlook's mission and expansion as we continue to lead the way towards a cookieless future." 

With a background in econometrics and market research, Kossut brings his analytical business approach to Adlook, which has seen successes in markets spanning USA, UK, France, Brazil, Mexico, and Poland. As the company continues its rapid expansion into four new markets this year, his experience in content creation, digital, and e-commerce makes him a valuable addition to the team.

"At such a pivotal moment in the media industry with everyone trying to prepare for a post-cookie world, we need to ensure we are providing our clients with the best-in-class services and the appointment of Jakub further supports our market strategy and positioning," said Daniel Surmacz, CEO of Adlook. "His deep understanding of brand strategies and proven ability to provide insightful solutions align perfectly with our goals. We are ecstatic to have Jakub join our team as we continue to strengthen our growing array of offerings for our valued clients.”

Already in use by top clients like Kraft Heinz, IPG Mediabrands, Sanofi, SC Johnson, Mars, and PEPSICO, Adlook continues to strengthen its position as a leader in the media space, serving CPG brands globally, with sophisticated yet accessible solutions. 

To learn more about Adlook's deep learning-powered and future-proof brand growth platform for marketers and agencies, visit www.adlook.com.


Adlook is a global media tech company providing upper-funnel solutions, specialising in zero-ad waste strategies. Our Adlook Smart is the first upper-funnel DSP to be powered by deep learning, backed by guaranteed media performance, enabling next-gen...
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