Latest Stories

• DoubleVerify Launches Programmatic Pre-Bid Attention Optimisation Segments to Maximise Campaign Performance

  2 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the expansion of its performance solutions to include pre-bid attention optimisation segments – enabling brands and agencies to maximise campaign performance at scale by identifying inventory characterised [...]

• ExchangeWire on Anti-Tracking, the CMA's Microsoft-Activision Ruling, and UK Ad Spend

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's CSO Ciarán O'Kane and head of content John Still join staff writer Hannah Dillon to discuss Apple and Google's draft anti-tracking specification, the CMA blocking Microsoft's deal to buy Activision Blizzard, [...]

• The Pivot to Ad-Supported Streaming in Spain: Interview with Mariano De Luca, Magnite

  2 years ago News

  

  In this exclusive interview in the run-up to ATS Madrid 2023, Mariano De Luca, seller lead Italy, Spain, and MENA, Magnite, details evolving television consumption habits in Spain, including a shift towards ad-supported streaming. How do attitudes towards ad-supported streaming in [...]

• Nano Interactive Finds 70% of UK Consumers Block Their Personal Data When Online

  2 years ago News

  

  While many online advertisers are preparing for Google’s 2024 third-party cookie switch off, a new study from Nano Interactive reveals the rise of private browsing is already significantly impacting advertisers’ ability to target users online. The Tipping Point report, which surveyed 2,000 UK consumers to [...]

• Connatix Launches Suite of Content Creation Tools for Publishers

  2 years ago News

  

  Connatix, the leading video technology company for premium publishers and advertisers, today (May 4th, 2023) announced the launch of its content creation suite – an expansive set of tools to help publishers create new video content, elevate storytelling, grow video [...]

• Netflix’s Build vs Rent Vs Buy Dilemma: Q&A with Piotr Banaszczyk, Clearcode

  2 years ago News

  

  In this exclusive Q&A interview with ExchangeWire, Piotr Banaszczyk, CEO at ad tech and martech development company, Clearcode, discusses the options Netflix has at its disposal as it grows its advertising business and why building its own ad tech platform [...]

• The Big Picture: Measurement in CTV

  2 years ago News

  

  CTV is booming: consumption is at an all-time high and over the course of recent years, consumers have increasingly embraced connected TV over traditional linear TV. Despite damning headlines of consumers abandoning their subscriptions to cut costs within a gloomy [...]

• The Global Audience Data Landscape is About to Change Dramatically

  2 years ago News

  

  In this exclusive byline, Kristina Prokop, co-founder of Eyeota, a Dun & Bradstreet company, breaks down how shifting privacy regulations will impact the existing global audience data landscape and what key factors marketers can assess now to forge sustainable partnerships [...]

• Lumen Announces Partnership with IAS, Becomes First Attention Product to be Assessed by PwC

  2 years ago News

  

  Lumen Research, the leading global attention technology company, has been named an official partner of Integral Ad Science, the global leader in digital media quality. By integrating Lumen’s eye-tracking technology and predictive attention datasets into the IAS Attention Model, this [...]

• Meta Warns of Rising ChatGPT Scams; Reach Pins Revenue Drop on Facebook Changes

  2 years ago News

  

  In today's ExchangeWire news digest: Meta has warned scams related to ChatGPT are on the rise; Reach attributes fall in revenue to changes at Facebook; and TikTok parent ByteDance scraps the free tier of its Resso music streaming service. Meta reports [...]