Silverbullet, the leading boutique customer experience partner, is excited to announce its recent partnership with MetaRouter, the first fully server-side customer data infrastructure, designed for performance, compliance, and control. This unique partnership will deliver an industry-first solution for the privacy-first era.
Businesses across the globe are recognising that putting the customer at the centre of their thinking delivers better engagement, higher retention, and greater customer lifetime value - all resulting in smarter business outcomes and ultimately, better ROI. In recent years, the increase in data privacy regulations and the demise of third-party cookies has placed an increased focus on customer experience in a privacy-centric world.
This partnership will provide a unique offering for organisations amid significant digital transformation initiatives. MetaRouter offers high levels of data security and governance through private cloud or platform as a service deployment, providing a first-party data collection tool to unlock powerful marketing, analytical, and ad-tech capabilities. This allows enterprises to eliminate the need for third-party browser tags or cookies, resulting in faster website speed, improved SEO, and higher conversion rates for brands.
“MetaRouter’s next-generation capabilities on anonymous first-party data management, activation, and cross-domain tracking is a natural match for Silverbullet’s expertise, complementing our CX solutions suite and partner ecosystem. I am looking forward to exploring the many synergies between our organisations, and how together we can unlock measurable value for our customers,” Andrea Ghibaudi, managing director, Americas, Silverbullet.
Together, MetaRouter and Silverbullet will deliver an industry-first data strategy that operates in a cookieless world, with privacy and compliance management at the forefront. The joint offering will allow clients to unlock site optimisation, anonymous addressability, enriched customer profiles, and real-time personalisation.
“I have seen the incredible impact the team at Silver Bullet can make having worked with them for almost a decade. Having successfully traversed the realms of DMP and CDP together, they have consistently been a trusted partner and a must-have as MetaRouter expands into the EMEA region. Their agility and ability to swiftly unlock technical capabilities to deliver impressive ROI for their clients perfectly aligns with our core principles and I am genuinely excited to have them join the MetaRouter family," said Jonathan von Abo, head of alliances at MetaRouter.