Latest Stories

• Yieldbird is Now Entering the UK Market

  2 years ago News

  

  We are excited to announce that Yieldbird, the company known for its success in boosting publishers' revenue through innovative programmatic advertising solutions, is now entering the UK market. With a solid reputation built from working with industry leaders such as [...]

• Tencent Shows Recovery as Revenue Grows; Shein to be Investigated in South Africa

  2 years ago News

  

  In today's ExchangeWire news digest: China's Tencent shows signs of recovery as it reports 0.5% revenue growth; South African authorities launch an investigation into fast-fashion giant Shein; and the SEC charges eight celebrities over their endorsement of cryptocurrencies. Tencent revenue up [...]

• Piwik PRO a Leading Vendor of Privacy-Friendly Analytics Passes USD$11m (£8.9m) ARR Introduces New CEO & Strategy 

  2 years ago News

  

  The CEO and founder, Maciej Zawadziński is moving to an advisory position while current COO Piotr Korzeniowski is taking over the company's reins. With the change in management, the company will introduce a revamped product strategy that pushes Piwik PRO [...]

• Why Digital Out-of-Home is Fundamental to your Multi-Channel Strategy

  2 years ago News

  

  In this article written exclusively for ExchangeWire, Edmund Mullins, director of inventory partnerships, EMEA at StackAdapt outlines the importance of digital out-of-home (DOOH) in multi-channel strategies, and the formats available to media buyers. Digital out-of-home (DOOH) is any digital advertising that [...]

• ShowHeroes Group Unveils Hat Trick of Ad Attention Products for a “New Era of Transparency and Reach” 

  2 years ago News

  

  ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, today announces a partnership with two market-leading attention science brands as part of its wider mission to prioritize the metric in a new era of transparent user [...]

• Adform Signals Accelerated Global Growth with New Leadership Hires

  2 years ago News

  Adform, the global programmatic advertising platform, announces two new hires to its senior leadership team: Annabelle Dudman joining as SVP commercial excellence, and Paul Confrey as VP global agency partnerships.     Annabelle Dudman joins Adform from Sony PlayStation, where she spearheaded the [...]

• The MadTech Podcast Special: SCMP's Kevin Huang on Data, Transparency and Quality Journalism

  2 years ago Podcast

  

  South China Morning Post's Chief Operating Officer joins ExchangeWire's John Still to discuss how the 120-year old publisher has made waves in a digital world. In this episode, Huang dives into the importance of adaptability in a digital world, accuracy and [...]

• 'Powering the buying process through data': in Discussion with MiQ

  2 years ago News

  

  At the Road to ATS Singapore 2023, ExchangeWire’s Lindsay Rowntree caught up with Jason Scott, CEO APAC, and Gurman Hundal, co-founder, of MiQ to discuss the company’s growth in APAC, the development of TV advertising is across the region, and [...]

• TikTok Promises New Measures to Protect User Data; Google Opens Early Access to Bard Chatbot

  2 years ago News

  

  In today's ExchangeWire news digest: TikTok's CEO promises to protect users' data from foreign access; Google gives select users in the US and UK access to its to Bard chatbot; and a private antitrust lawsuit against Microsoft's acquisition of Activision [...]

• impact.com Appoints New Chief People Officer to Lead People Growth & Excellence

  2 years ago News

  

  impact.com, the world’s leading partnership management platform, announces the appointment of Michelle Denman as chief people officer (CPO).   Denman brings more than three decades of experience in human resources, people development, talent acquisition, and organisational development. As CPO, she will lead [...]