Latest Stories

• IAB Europe AdEx Benchmark 2022 Study Reveals Strong Digital Advertising Growth

  2 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its flagship conference Interact 2023 in Madrid today (May 23rd, 2023), that digital advertising spend in Europe increased by 9.8% in 2022 to achieve [...]

• PubMatic & Havas Media Help Brands Exceed Viewability Target in Cookieless Environments  

  2 years ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, and Havas Media today (May 23rd, 2023) announced the results of a new joint solution that exceeded viewability targets in cookieless environments. Data from Havas Media reveals [...]

• Smile Wanted Marketplace Signs with IAS for Brandsafety

  2 years ago News

  

  In an advertising market moving towards cookieless, Smile Wanted has decided to enter into a partnership with IAS.  IAS's "brand safety" and "brand suitability" algorithms strengthen Smile Wanted's proprietary technology: the "SW Filter".  The "SW Filter" is founded on 3 technological fundamentals: [...]

• The MadTech Podcast Special: Alkimi Exchange on Web3 in Media

  2 years ago Podcast

  

  In this special episode of The MadTech Podcast, Alkimi Exchange's COO, Adam Chorley, and CTO, Chandrasekhar Narayana, join ExchangeWire's research lead Mat Broughton to discuss Web3 in Media, diving into the latest Insights & Attitudes report. In this The MadTech Podcast [...]

• ShowHeroes Introduces New Video Format for Connected TV: Voice Command Branded Player

  2 years ago News

  

  ShowHeroes, a global leader in digital video content, tech, and advertising solutions, continues its development of engaging ad formats in the connected TV environment with the launch of Voice Command Branded Player. Delivered exclusively on the big screen, CTV, a Voice [...]

• EU Fines Meta Record €1.2bn; New Twitter CEO Reassures Top Ad Group

  2 years ago News

  

  In today's ExchangeWire news digest: EU regulators fine Meta €1.2bn (~£1bn) for transferring Facebook users' data to the US; Linda Yaccarino's appointment as Twitter CEO reassures GroupM; and Shopee launches a new initiative to strengthen the protection of brands' IP. Meta [...]

• InMobi Wins Gold, Silver, Bronze MMA SMARTIES MENA Awards, Named “Technology Provider of the Year” for Fourth Consecutive Year

  2 years ago News

  

  InMobi, a leading provider of mobile marketing and monetisation technologies, won big at the MMA Smarties Awards during the organisation’s May 18th gala for the Middle East and North Africa (MENA) region. For the fourth year running, InMobi was named [...]

• Meta Develops Twitter-Rival App; Google Faces Legal Action in India

  2 years ago News

  

  In today's ExchangeWire news digest: Meta's plan to launch an app to rival Twitter revealed; India's government plans legal action against Google; and Apple restricts its employees' use of ChatGPT. Meta to launch Twitter rival as early as June Instagram-parent Meta is [...]

• The Stack: Microsoft-Activision Approved in EU; OpenAI Chief Appeals for AI Regulation

  2 years ago News

  

  This week: EU regulators approve Microsoft’s purchase of Activision Blizzard, Open AI chief calls for regulation of AI... EU regulators broke step with the UK and US this week by approving the tie-up between Microsoft and gaming developer-publisher Activision-Blizzard, with potentially major ramifications for [...]

• Josh Sternberg on Twitter's New Chief, User Tracking and the Vice Media Sale

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Josh Sternberg, executive editor, Morning Brew, joins ExchangeWire's head of content John Still and CEO Rachel Smith to discuss Linda Yaccarino's appointment as Twitter CEO, the sale of Vice Media after it [...]