Latest Stories

• ARAGO Teams Up with Broadsign to Bridge DOOH & Digital Ad Transactions

  2 years ago News

  

  ARAGO (formerly the Mediakeys Platform) and Broadsign today (June 12th, 2023) announced a technology partnership that brings all the DOOH inventory available via the Broadsign supply-side-platform (SSP) to ARAGO’s omnichannel demand-side-platform (DSP), making programmatic digital-out-of-home (DOOH) purchases accessible for the [...]

• The Stack: Apple Unveils New VR Headset; SEC Sues Coinbase

  2 years ago News

  

  This week: Apple announces new VR headset, SEC sues Coinbase for unregistered brokering... Could Apple reignite interest in VR? CEO Tim Cook unveiled Apple's Vision Pro headset – the company's first product in almost a decade – at the Worldwide Developers Conference [...]

• R/GA’s Bayyina Black on ESG in Agency Selection, Authentic DEI, and Content Strategies

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Bayyina Black, global director, sustainability and impact at R/GA, joins ExchangeWire CEO Rachel Smith and research lead Mat Broughton to discuss the importance of ESG in the agency selection process, why authenticity [...]

• Equativ fête son premier anniversaire depuis son rebranding, et après avoir atteint 100 millions de dollars de revenus en 2022 

  2 years ago News

  

  Equativ, plateforme indépendante de monétisation publicitaire, fête son premier anniversaire en tant que nouvelle marque et nouvelle organisation unifiée, à la suite de son rebranding en juin 2022. Sur les 12 derniers mois, la société a enregistré une croissance record [...]

• Equativ Celebrates One-Year Since Rebrand, After Record USD$100m (£79.8m) Global Net Recurring Revenues 

  2 years ago News

  

  Equativ, the leading independent ad platform, is celebrating one year as a unified organisation following its rebrand from Smart AdServer in June 2022. Achieving multiple advances over the last 12 months, Equativ reported record net recurring revenue uplift last year, [...]

• Lumen Research Launches New Carbon Measurement Tool for Greener Ads Powered by Scope3 

  2 years ago News

  

  Lumen Research, the global attention technology company, is today (June 8th, 2023) announcing the launch of a new carbon measurement tool with Scope3, the end to-end emissions measurement company for the media and advertising supply chain, in order to create [...]

• Adnami Outlines New Metrics for The Measurement of Attention in High Impact Advertising

  2 years ago News

  

  Ad tech company Adnami enables media buyers to evaluate the buying of high impact advertising with proprietary predictive attention measurement technology. Born out of the lack of consistency and efficiency in measuring high impact, Adnami has stepped in to deliver [...]

• Captify to Track Environmental Impact of Online Ads Following Global Partnership with Good-Loop

  2 years ago News

  

  Captify, the leading Search Intelligence Platform for the open web, today (June 8th, 2023) announced a global partnership with purpose-led ad platform Good-Loop that will allow advertisers to track and reduce the environmental impact of their online ad campaigns.  The new [...]

• InMobi Names Inderbir Singh Pall as Chief Technology Officer of InMobi Advertising Platform

  2 years ago News

  

  InMobi, a leading provider of content, marketing, and monetisation technologies that help businesses fuel growth, has appointed industry veteran Inderbir Singh Pall as the new chief technology officer (CTO) for InMobi Advertising Platform. With more than 10 years of experience [...]

• goTom & SpringServe Collaborate to Make CTV & OTT Video Campaigns More Efficient

  2 years ago News

  

  goTom has today (June 8th, 2023) announced its collaboration with SpringServe to develop a standardised interface for the SpringServe ad server. Unlike many other ad servers that focus on display advertising, SpringServe specialises in delivering video ads. The platform utilises [...]