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The Stylist Group's David Hayter on the FTC, Ad Tech 2.0, and E-Commerce
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Rachel Smith are joined by David Hayter, head of digital, The Stylist Group, to discuss the latest news in ad tech and martech. On this week's episode: - In the [...]
Creativity, Data and the Future of Agencies
Writing exclusively for ExchangeWire, Jon Goulding (pictured below), CEO at Atomic, discusses the future of creative agencies, the role of data in long-term success, and the coordination of strategic and creative teams. There are lots of people out there saying there [...]
Fundamental Shifts in Programmatic: Q&A with Luke Fenney, Index Exchange
In this exclusive interview, Luke Fenney (pictured below), vice president, publisher sales, international, Index Exchange, speaks with ExchangeWire on the future of the programmatic industry, and what the various underlying fluctuations affecting the sector mean for all players involved. Which channels [...]
The 404bot, or No Bot at All?
Following the recent news of the 404 bot scheme which purportedly generated fake browser data in order to harvest advertiser media spend, Dr. Augustine Fou, independent ad fraud researcher, writes exclusively for ExchangeWire on the potential limitations of fraud filtering [...]
Audio, DOOH, VR and Gaming: Education a Bigger Challenge than Infrastructure
In this exclusive article written for ExchangeWire, the team at The Programmatic Advisory discusses the opportunity in emerging channels, namely audio, gaming, DOOH, and VR, and the factors which are currently hindering their widespread adoption. Programmatic has worked hard to shed [...]
The Era of Digital Integrity: From Data-Driven to Choice-First Advertising
Writing exclusively for ExchangeWire, Raphael Rodier (pictured below), chief revenue officer, international, at Ogury, discusses how the digital advertising ecosystem is set to fundamentally shift from a data-driven model to a choice-first environment. It doesn’t matter what anyone says, effective digital [...]
IAS Threat Lab Calls for Industry To Update Ads.txt Files; 24sata and Njuskalo Selects Permutive
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAS Threat Lab calls for industry to update ads.txt files; 24sata and Njuskalo select Permutive; Sojern offers new [...]
Essence's Ryan Storrar on TikTok, the 5th Cookie, and Challenger Brands
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Ryan Storrar, SVP, head of media activation EMEA, Essence, to discuss the latest news in ad tech and martech. On this week's episode: - While [...]
The Hijacking of Privacy for Monopolisation
Since DPAs, most notably the ICO, announced plans examining the mechanics behind ad tech, the industry has rightfully acted at pace to engage with the regulators in discussion on the future makeup of a privacy-focused digital advertising landscape. However, there [...]
Commerce: The Untapped Revenue Stream Publishers Cannot Afford to Ignore
Writing exclusively for ExchangeWire, Brian Lovett (pictured below), director of product, commerce, Sovrn, discusses how digital commerce can be used to effectively supplement revenue from display advertising amidst tumultuous times for media. “Increasingly a successful digital media company will be one [...]
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