Latest Stories

• Amazon Could Be Rolling Out Banking for Younger Customers; Ad Growth to Break the Duopoly

  7 years ago News

  

  RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon could be rolling out banking for younger customers; Ad [...]

• IAB Releases GDPR Framework; OpenX Removes Video Ad Format

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB Releases GDPR Framework: Call for Feedback; OpenX Bans 300x250 Video; Improve Digital Offers First-Price Auction Option; New Custom Bid Algorithms at Amobee; and Rubicon [...]

• Blockchain: Band Aid or Change Agent?

  7 years ago News

  

  Blockchain can solve some of the biggest problems currently plaguing the current ad tech ecosystem. Ad tech’s problems extend far beyond consumer privacy – from rampant fraud to the near complete lack of transparency. But is blockchain a Band Aid, [...]

• More Significant Insights Can Be Derived from POS Data; Brits Want Rewards for Sharing Their Data

  7 years ago News

  

  RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: More Significant Insights Can Be Derived from POS data; Brits Want Rewards for Sharing Their Data; and UK Behind Rest of the World in App Adoption. More Significant [...]

• Demystifying Mobile Ad Fraud

  7 years ago News

  

  Advertising Association and WARC’s Expenditure Report shows that UK mobile ad spend rose by 30.7% year-on-year in 2017, representing the eighth year of growth. This is only set to grow in 2018, with a further overall market growth of 2.8% anticipated. [...]

• Bridging the Demand/Supply Gap in Programmatic

  7 years ago News

  

  When looking for results, programmatic advertisers must work closer to their supply partners as they have a level of control that, probably, they don’t know is available for their digital strategies, writes Julian Saconi (pictured below), sales director, Scroller Ads. Programmatic [...]

• Get Smart with Tech or Lose Your Customers

  7 years ago News

  

  Technological advances in retail happen quickly, so retail marketers have to be able to react just as quickly. In this piece for RetailTechNews, Abigail Davies (pictured below), content marketing manager, Ometria, describes the changes we have already gone through, and how machine learning [...]

• Why OOH Is the Answer for Digital Advertisers in a GDPR World

  7 years ago News

  

  With GDPR set to significantly change digital advertising in the near future, it may be time to explore other channels of distributing ads where strict opt-ins are not an issue. Craig Mytton (pictured below), CRO, Bitposter, argues for OOH as [...]

• Vietnam May Turn to Mobile Ad Blockers As Awareness Climbs; Online Drives Car Ads in China

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Vietnam May Turn to Mobile Ad Blockers As Awareness Climbs; Online Drives Car Ads in China; Dentsu [...]

• APAC Marketers Should Use Same Metrics to Compare Retargeting Results

  7 years ago News

  

  To establish reliable results from multiple retargeting campaigns, marketers in Asia-Pacific should compare platforms using the same metrics, attribution models, and data sources. Running multiple retargeting tools will encourage a 'tug-of-war' between competing vendors and drive more effective marketing activities [...]