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Power in Numbers: AOP Chooses AppNexus to Power Co-Op
The Association of Online Publishers (AOP) has lifted the lid on its publisher cooperative powered by AppNexus, with several tier-one publishers including Telegraph Media Group, Time Inc, and Bauer Media among the names to sign up to the venture at [...]
ExchangeWire European Weekly Round Up
ExchangeWire rounds up some of the biggest stories in the European ad tech sector, and in this week's edition: Media owners unite to take on Google; AOL and Kenshoo ink social targeting deal; UK public service broadcaster begins trading programmatically; [...]
ExchangeWire Asia-Pacific Weekly Round-Up
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: China consumers more willing to give data for personalised service; Smartphones make up 72% of APAC [...]
Now That We're 'All Programmatic', Which Model Should We Choose?
eBay Advertising has announced the creation of a 'channel agnostic' agency sales team offering increased scope for automated media buying following lessons learned during its 'Programmatic Only Week'. This comes just a day after AppNexus revealed it bought Yieldex to [...]
Inaugural ExchangeWire Research Weekly Round-Up
ExchangeWire Research's weekly round up brings you up-to-date research findings from around the world, with insight from Rebecca Muir, head of research and analysis at ExchangeWire. In this week's edition: eMarketer’s curation of its latest coverage of issues affecting marketers seeking [...]
Stream Asia 2015 Spotlights Make-Good in Social Media, Asia's Data Disparity
If traditional media are expected to make-good when they fail to deliver, should marketers expect the likes of Facebook and Google also to be held accountable? Delegates at a recent agency event debated the merits of this rather interesting proposition, [...]
Why AppNexus is Betting on the Power of Programmatic Direct
AppNexus has confirmed its purchase of publisher forecasting and programmatic-direct company Yieldex, in a deal rumored to be valued at $100m, as the ad tech firm continues its acquisition spree, and prepares for the rise of programmatic-direct. The integration of Yieldex [...]
'Super' Data & Inventory Hub, Pangea, Arrives to Challenge Google & Facebook
Four of the world’s top premium publishers are taking the fight to the industry’s internet behemoths when it comes to ad dollars, by pooling their resources and forming a global publisher collective called Pangaea, that will let advertisers access audiences [...]
Defining the Programmatic Native Rulebook & Avoiding the Pitfalls of Over-Regulation
Mike Harty, PowerLinks co-founder and ExchangeWire columnist, accepts the need for regulation in the native advertising space, but argues that a line must be drawn somewhere to maintain the unique value of the offering. Last month, the AOP, IAB, ISBA (representing [...]
Should Five Seconds Be the New Ad Viewability Standard?
Viewability. It's one of they key issues facing the online advertising industry, as brands - wary of getting scammed - ask for ever-increasing levels of transparency; with oil giant Shell now asking for FIVE TIMES the industry standard before it [...]
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