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UK and US Content Consumption and Consumer Sentiment Amid COVID-19
Channel Factory surveyed over 500 UK-based and over 1,000 US-based consumers to find out how the coronavirus is impacting their content consumption. The study uncovered that stay-at-home consumers on both sides of the pond flock to YouTube to cheer them [...]
Marketers Need to Invest in Detailed Geo Targeting Now
Oren Netzer (pictured below), co-founder and CEO, cClearly, writes exclusively for ExchangeWire about the benefits of geo targeting and why marketers should make it part of their arsenal now. Geo targeting is the most under-utilised targeting element available to marketers today, [...]
Mobile Ad Spend Wavers as Coronavirus Persists; WorldGaze Sets to Boost AI Context
In today's EchangeWire news digest: Pixalate report reveals how Coronavirus has impacted mobile ad spend; new software WorldGaze promises to optimise context awareness for on-device AI; and Carousell unveils a new initiative to assist non-profits that are helping the most [...]
Zeotap Launches CIP and Welcomes Salesforce Veteran as New Global CRO
Today [15h April], Zeotap announces the launch of its Customer Intelligence Platform (CIP) that enables brands to connect and transform their first-party data into actionable customer intelligence with activation available across the marketing ecosystem in more than a dozen countries. According [...]
Consumers Go to YouTube for Uplifting Content During COVID-19
Channel Factory, a global technology platform that maximises both performance efficiency and brand suitability for advertisers on YouTube, today [15th April] announced the results of a new survey that shows that people are flocking to YouTube for uplifting and mood [...]
Publishers: Collect Data Safely; Trade it Mindfully: Babs Kehinde, Pubmatic
Babs Kehinde (pictured below), Senior Director, Publisher Development, PubMatic, writes exclusively for ExchangeWire about the value of data, and the responsibility of publishers to safeguard it. Consumers have always ruled in the world of marketing. They are the gatekeepers of the [...]
Bridging the Gap between Print and Digital: Q&A with Maria Hedengren, Readly
Maria Hedengren (pictured below), CEO of digital magazine firm Readly, writes exclusively for ExchangeWire about moving print publications to the digital sphere, capturing audiences, and publishing in the age of Coronavirus. 1. Some see digitisation as a threat to traditional print [...]
Beeswax Acquires MediaGamma; Buzzfeed to Leave German Market
In today's ExchangeWire news digest: Beeswax acquires ad tech start up MediaGamma as it focuses on building its programmatic offering; Buzzfeed puts its German offices up for sale; and FreeWheel gets set to release its unified programmatic platform. Beeswax acquires MediaGamma [...]
Tapad and MediaJel Partner to Enable Digital Advertising Efficiencies Across Devices
Tapad, a global leader in digital identity resolution, has partnered with MediaJel, a leading provider of advertising and marketing solutions for regulated markets. The partnership will enhance MediaJel's current offering, enabling brands to further improve their digital marketing campaigns, and thereby, [...]
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