Latest Stories

• A Global Partner for Cross-Channel Programmatic: Q&A with Michael Barrett, Rubicon Project

  5 years ago News

  

  Michael Barrett, CEO of Rubicon Project (pictured below), talks exclusively to ExchangeWire about the company's merger with Telaria, announced today [1 April, 2020] and what it means for the industry at large. 1. What are the main industry-wide ramifications for the [...]

• Australia Ranks First for Brand Safety in Mobile: IAS Media Quality Report

  5 years ago News

  

  Global leader in digital ad verification, Integral Ad Science (IAS), today released its latest Media Quality Report (MQR) for H2 2019. The MQR provides insight into the performance and quality of digital media in Australia with global comparisons on viewability, [...]

• GroupM Uncovers Consumers' Digital Concerns; WeWork Sells Meetup

  5 years ago News

  

  In today's ExchangeWire news digest: GroupM survey reveals consumers' concerns with digital advertising; WeWork sells its social network to AlleyCorp; and Australia achieves high ranks when it comes to quality of digital media. GroupM uncovers consumers' digital concerns Research released by WPP’s [...]

• Making Inclusive Advertising a Reality: Q&A with Carlos Santiago, AIMM

  5 years ago News

  

  Carlos Santiago (pictured below), co-founder of the Alliance for Inclusive and Multicultural Marketing (AIMM), the cultural branch of the Association of National Advertiser (ANA), speaks exclusively to ExchangeWire about the purpose and benefits behind the organisation's new CIIM metric. 1. What [...]

• COVID-19 Sees Publisher Revenue Guarantees Falter; Google Unflinching in Cookie Termination Plan

  5 years ago News

  

  In today's ExchangeWire news digest: COVID-19's impact on the economy sees revenue guarantees to advertisers fall; Google has made clear that it won't postpone killing off third-party cookies; and ANA announces a new Coronavirus Coalition to help marketers deal with [...]

• Advertising Vs Coronavirus: Part Two - The Service Layer

  5 years ago News

  

  In the second of a series covering the effect of the ongoing coronavirus outbreak, ExchangeWire speaks to industry experts to learn how their businesses and clients are coping with the crisis and their predictions during this time of uncertainty. Keyword competition [...]

• Safari Blocks Third-Party Cookies; Contextual Ads "More Engaging"

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region. In this edition: Blocking third-party cookies becomes default on Safari; study finds contextual ads more engaging & memorable; OnAudience.com develops brand taxonomy; [...]

• Silverbullet's Umberto Torrielli on FoxCorp-Tubi; Coronavirus Ad Spend; and Safari

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O'Kane are joined by Umberto Torrielli, chief strategy officer, Silverbullet, to discuss the latest news in ad tech and martech. On this week's episode: - In streaming wars news [...]

• PubMatic Infographic: Impact of Covid-19 on Global Ad Spend

  5 years ago News

  

  Total global ad spend declined slightly by mid-March as many of the world’s largest economies reacted to the COVID-19 threat. The impact varied greatly based on advertiser category; Travel, Sports and Science categories experienced the steepest ad spend declines, while [...]

• Global Marketing Executive Jamie Gutfreund Joins Anzu.io as Strategic Advisor

  5 years ago News

  

  Leading in-game advertising platform Anzu.io has announced the appointment of Jamie Gutfreund as a strategic advisor. Gutfreund is an accomplished global marketing executive with experience in technology, gaming, consumer products and entertainment, including roles with Microsoft, Expedia, talent agency Creative Artists [...]