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Tech Giants Show No Sign of Slowing Down as Twitter, Alphabet & Amazon Post Earnings
Twitter, Amazon, and Alphabet have all beat analysts’ expectation, posting strong Q3 results. While both Amazon and Alphabet are looking to improve their foothold in Asia, Twitter has boosted its number of monthly average users (MAUs), and looks to be [...]
It’s Less Mad Men, More IT Crowd: Perspectives from a Fresh Pair of Eyes in Ad Tech
In her second week at Avocet, Sarah Slimani (pictured below) – a Durham graduate moving from a career in biotech to advertising technology – was asked to write an honest account of her first impressions of the programmatic space, which reads [...]
UK Viewability Improving; BVDW Critical of Coalition for Better Ads Initiative
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad viewability score in UK improves; BVDW calls for European Chapter for CfBA; S4M and IAS partner; Digital bus ads by Exterion; [...]
Surviving the Ad Tech Cull
In the face of the Google and Facebook duopoly, and squeezed margins, which models will survive? If you believe every ad tech naysayer in the industry, you will think ad tech is on its last legs. Many people see Facebook and [...]
Kick Over the Programmatic Rock a Little More
The programmatic industry has been working towards more transparency by defining and implementing industry standards. However, there is more work to be done for a successful marketplace. Writing exclusively for ExchangeWire, Ryan Gauss (pictured below), EVP of Product, AerServ, explains [...]
Better Transparency In-House Could Cost German Agencies Business
The German programmatic market is in transition. While marketers are preferring the transparency offered by handling programmatic in-house, mobile attribution is thriving, with agencies to thank for good performance here. Although desktop is still taking a strong proportion of advertisers’ [...]
Pooling Data is Essential to Improving the Shopper Experience; More People Are Booking with Travel Apps
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Pooling data is essential to improving the shopper experience; More people are [...]
Launch of Gold Standard Is a Positive Step, But More Still Needs Doing
In an effort to raise standards in digital advertising, and address key issues facing the industry, the IAB UK is launching the 'IAB Gold Standard' initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has [...]
Why Location Is the Next CRM
With geolocation data being a part of everything we do these days, advertising or otherwise, why shouldn’t this data be layered into existing consumer profiles? Writing exclusively for ExchangeWire, Thomas Walle (pictured below), CEO and co-founder, Unacast, explains why location [...]
Do Not Adjust Your Connected Devices
The TV ecosystem can seem mind-boggling. Whether you’re a cord user, cord shaver, cord cutter, or cord never, how you consume TV and how you are targeted is changing beyond all recognition. Brave new world It was only a few years [...]
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