Latest Stories

• AT&T Buys Time Warner; Criteo Launch Predictive Search

  9 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AT&T acquire Time Warner; Predictive search by Criteo; Support for DigiTrust; MediaMath integrat with AdX; DAX Listener ID; Vertical video by Teads; [...]

• Alphabet's Earnings Beat Analyst Forecasts

  9 years ago News

  

  Alphabet Inc. (NASDAQ: GOOG, GOOGL) yesterday (27 October), announced financial results for the quarter ended 30 September, 2016. Google remains the company’s strongest business, while there were also increases in revenue for its ‘Other Bets’ segment. Financial Highlights  “We had a [...]

• Redefining Transparency in Digital Media

  9 years ago News

  

  The rapidly expanding influence of technology in the media and advertising space has promised to usher in a new age of transparency from all those involved in media and data execution: agencies, media, and tech partners. As Ryan Kangisser (pictured [...]

• Marketers Have the Appreciation of the C-suite; Video’s Viewability Comes Out on Top

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Marketers have the appreciation of the C-suite; Video’s viewability comes [...]

• The Role of Data, Real-time Optimisation & Measurement in your Content Marketing Strategy

  9 years ago News

  

  As brands continue to realise that the rules of engagement have changed, they are searching for new ways to create impactful connections with their consumers. For most marketers, this is happening through content. But, as John Ferber, chairman, Bidtellect points out, what [...]

• Cross-Screen Campaigns Critical for Asian Marketers; Alibaba Expected to Grab 10.9% of Global Mobile Ads

  9 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Cross-screen campaigns critical for Asian marketers; Alibaba expected to grab 10.9% of global mobile ads; IAB AU [...]

• 3D Audio: The Linchpin of VR & the Future of Entertainment

  9 years ago News

  

  Make no mistake – VR is not a fleeting trend. It is the first new storytelling medium that has been created in our lifetime capable of telling complex stories with deep emotional resonance for the audience. In this op-ed by [...]

• Going Undercover to Bust Ad Fraud

  9 years ago News

  

  There is much being done to mitigate the risk of fraud in the digital advertising industry. However, argues Asaf Greiner (pictured below), founder and CEO, Protected Media, certifications aren't making enough of a dent in the issue. Writing exclusively for ExchangeWire, [...]

• Apple Exceeds Expectations on Back of Strong iPhone 7 Plus Sales

  9 years ago News

  

  Apple yesterday (25 October) announced financial results for their fiscal 2016 fourth quarter ended 24 September, 2016. Stronger than expected iPhone sales meant that the company exceeded analysts' expectations. Despite this, the results marked the third quarter where Apple posted [...]

• Indian Gamer Behaviour Must Be Played Up to Better Target Ads

  9 years ago News

  

  Users' behaviour and gameplay must be considered so that ads do not get pushed to the wrong group of gamers, leading to bad user experience and a waste of inventory. In a Q&A with ExchangeWire, Nazara Games CEO, Manish Agarwal, [...]