Latest Stories

• Publishers on Programmatic in Finland

  9 years ago News

  

  According to statistics from earlier this year, programmatic advertising is really taking off in Finland. Looking at ad sales from December 2015, the Association of Finnish Advertisers found that 75% of advertisers engaged in programmatic buying of ads. Sounds like [...]

• Mobile Engagement Boosts Facebook Revenues

  9 years ago News

  

  Yesterday (2, October 2016), Facebook, Criteo, and Rubicon Project posted their Q3 2016 financial results, for the year ended 30 September. Facebook and Criteo both saw strong results, the latter off the back of the acquisition of HookLogic and a [...]

• Algorithms Can Teach Us About Ourselves: The Power of Automation

  9 years ago News

  

  3 November, 2016 marks the third year of the Xaxies Awards in the UK – the annual awards held by Xaxis to celebrate the best of programmatic technology and advertisers’ campaigns. This year, Simone Giertz, 25-year-old inventor, robotics enthusiast, and YouTube [...]

• A Behemoth's Birthday: Why We All Owe Google a Drink

  9 years ago News

  

  With Google recently turning 18 years old, Darren Fullerton, head of SEO, Forward3D, reflects on the journey the advertising giant has been on and believes, despite the controversy it brings to the digital advertising industry, a world with Google is far [...]

• Brands Must Think Mobile-First to Tap Asia's Growing User Base; AANA Unveils Guidelines for Media Contracts

  9 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Brands must think mobile-first to tap Asia's growing user base; AANA unveil guidelines for media contracts; FITCH [...]

• Mobile Programmatic Growing but APAC Ecosystem Still Falls Short

  9 years ago News

  

  Mobile programmatic adoption appears to be growing in Asia-Pacific; but the region is still struggling to cope with an infrastructure that is fundamentally different from other media and that requires different capabilities and skillsets. In an interview with ExchangeWire, Jayesh Easwaramony, [...]

• Lack of Industry Standardisation for Programmatic TV: Q&A with Tore Tellefsen, DataXu

  9 years ago News

  

  In January this year, DataXu received USD$10m (£8.2m) investment from Sky, signifying the growing importance of and focus on programmatic TV. Tore Tellefsen, vice president of TV solutions, DataXu explains to ExchangeWire how programmatic TV is evolving, the opportunities to scale, and [...]

• Cross Device & Tomorrow’s Customer Journey: A Blueprint

  9 years ago News

  

  In his latest column for ExchangeWire, Gareth Davies (pictured below), founder and CEO, Adbrain, keeps us informed of the evolving trends of cross device and what the future holds for people-based identity. In a recent post for ExchangeWire, I argued the strategic [...]

• Relevance Over Performance: How to Succeed with Programmatic Mobile Campaigns

  9 years ago News

  

  A study by the Internet Advertising Bureau earlier this year found that 50% of marketers surveyed use programmatic for buying smartphone inventory. However, programmatic advertising on mobile is one of the least understood mobile topics, with 44% of respondents reporting [...]

• Mexican Fund Pedralbes Invests £1.6m in Logan; Abril Announces E-Commerce Marketplace

  9 years ago News

  

  This week’s LATAM Roundup brings news from mobile company Logan, which have just received £1.6m from the Mexican fund Pedralbes Partners to expand their mobile ad targeting operations in the region; Abril Group launch an e-commerce marketplace with items curated [...]