Latest Stories

• DAIVID Research Reveals P&G Campaigns Dominate List of Most Emotionally Engaging Olympics Ads of All Time

  9 months ago News

  

  A P&G campaign for the 2014 Winter Games that pays tribute to the role mums play in helping athletes achieve their Olympic dreams is the most emotionally engaging Olympic ad of all time. That’s according to new research from creative [...]

• Digital Media Executive, Kerel Cooper, Joins GumGum as Chief Marketing Officer

  9 months ago News

  

  GumGum, the leading contextual-first, global digital advertising platform, is excited to announce the appointment of Kerel Cooper as its new chief marketing officer (CMO). "We're absolutely thrilled to welcome Kerel as our new CMO," said Phil Schraeder, CEO of GumGum. "This [...]

• Publisher Chat: The Impact of AI 

  9 months ago News

  

  As artificial intelligence (AI) continues to reshape industries worldwide, publishers face an array of challenges that threaten to redefine their traditional roles and operations. The age of AI brings with it a myriad of opportunities for innovation and efficiency, but [...]

• IAB Europe Releases First Attitudes to Retail Media Report Revealing Key Trends & Growth Areas in Europe

  9 months ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising industry, has today (July 23rd, 2024) released the first Pan-European Attitudes to Retail Media Report for 2024, offering a fully comprehensive overview of the current status and future trends [...]

• Google Abandons Third-Party Cookie Deprecation; Channel 4 Establishes Data Partnership with Zoopla; UK Off Course to Meet Clean Power Targets 

  9 months ago News

  

  On today’s news digest: Google Abandons Third-Party Cookie Deprecation; Channel 4 Establishes Data Partnership with Zoopla; UK Off Course to Meet Clean Power Targets  Putting an end to years of limbo for the advertising industry, Google has decided to abandon its [...]

• Netflix’s Ad-Supported Tier Grows 34%; US Spends $14.2 Billion on Amazon Prime Day; Southeast Asian Retailers to Increase Spend on Contextual Real-Time Pricing 

  9 months ago News

  

  On today’s news digest: Netflix’s Ad-Supported Tier Grows 34%; US Spends $14.2 Billion on Amazon Prime Day; Southeast Asian Retailers to Increase Spend on Contextual Real-Time Pricing Netflix’s Q2 earnings are out, surpassing estimates again. The streaming giant’s ad-supported memberships grew [...]

• Opti Digital Partners with Prohaska Consulting to Drive North America Expansion

  9 months ago News

  

  Opti Digital, the European AdTech platform, has announced a strategic partnership with Prohaska Consulting, the award-winning global digital consultancy. This alliance aims to expand upon Opti Digital's initial entry in North America, following its official market entry last year. Opti Digital, [...]

• Azerion Appoints Roxanne Harley as Head of Growth UK

  10 months ago News

  

  Azerion, one of Europe’s major digital advertising and entertainment media platforms, has announced the promotion of Roxanne Harley to Head of Growth in a role that will see her spearhead a new team that drives Azerion’s UK commercial growth initiatives.  [...]

• ExchangeWire on the Google-DOJ Trial, Axel Springer Breakup Talks and EU Privacy Breaches

  10 months ago Podcast

  

  On this team episode of the MadTech Podcast, Anne-Marie Sheedy is joined by Ciarán O'Kane and Mat Broughton to discuss the latest in the world of ad tech. They delve deep into the Google-DOJ trial, looking at how the case [...]

• The Stack: Latest Industry Scrutiny from Regulators 

  10 months ago News

  

  This week on The Stack: Latest Industry Scrutiny from Regulators; Omnicom's Growth Declines in APAC; Today's MadTech Daily This week’s digest news saw Apple’s ‘tap to pay’ antitrust case come to a close, with the European Commission (EC) accepting a set [...]