Latest Stories

• The Publisher Programmatic Model

  9 years ago News

  

  Earlier this month (3 November), at ATS New York, a trio of thought leaders discussed how publishers can fight back against Google and Facebook, the rise of private marketplaces and how to ensure users understand the value of free online [...]

• State of Video in Europe; Mobile Advertising Soars in Developing Countries

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: the state of the European video industry; mobile advertising soars [...]

• Could Xindi be the Most Expensive Botnet yet?

  9 years ago News

  

  Today (18 November), Pixalate has issued a cybersecurity threat advisory about the discovery of Xindi botnet, which will, if not stopped, cost advertisers an estimated USD$3bn by the end of 2016. Xindi is a Windows-based botnet specifically designed to exploit a critical [...]

• Digital Marketing Not Taken Seriously Enough by UK Businesses

  9 years ago News

  

  Earlier this month (4 November ), Marin Software released findings1 that revealed a significant digital spending gap among UK businesses. The findings raised concerns that UK businesses are not taking digital marketing seriously enough. In this piece, we delve into the [...]

• From Paper & Paste to Data & Digital

  9 years ago News

  

  Even offline, ad tech is leaving its mark. Shaun Gregory, chief executive officer, Exterion Media, (pictured below) gives insight into how ad tech is transforming the OOH space. How has digital impacted demand for 'paper and paste' OOH campaigns over the [...]

• Digital Advertising Expected to Grow by 16% in Brazil; Twitter Aims to Double Brazilian Revenues

  9 years ago News

  

  This week, the LATAM RoundUp brings the story of digital investments in Latin America, highlighting the fast growing Brazilian market; Instagram and Twitter emphasise the importance of Brazil in their revenues; and a local event that brought traditional print media [...]

• Now & Next: Native Advertising

  9 years ago News

  

  Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology: This feature [...]

• Data Unleashes Value in Programmatic Video

  9 years ago News

  

  Video advertising is somewhat a problem child in today’s programmatic world. Agencies struggle to place programmatic video buying in either a programmatic team or a TV-buying team – with many choosing to create a new silo of specialists who have [...]

• Sizmek Beefs Up Stack With Pointroll Acquisition; RTL Leads Investment Round for VideoAmp

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sizmek adds DCO solution Pointroll to its burgeoning ad stack; RTL bolsters digital with investment in VideoAmp; IAB Europe and Google on [...]

• China's Youku Tudou Goes Exclusive With RocketJump; Unruly Helps Japan Brands Suss Out Video Ads

  9 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China's Youku Tudou goes exclusive with RocketJump; Unruly helps Japan brands suss out video ads; Three-way China [...]