Latest Stories

• Digital Advertising Expected to Grow by 16% in Brazil; Twitter Aims to Double Brazilian Revenues

  9 years ago News

  

  This week, the LATAM RoundUp brings the story of digital investments in Latin America, highlighting the fast growing Brazilian market; Instagram and Twitter emphasise the importance of Brazil in their revenues; and a local event that brought traditional print media [...]

• Now & Next: Native Advertising

  9 years ago News

  

  Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology: This feature [...]

• Data Unleashes Value in Programmatic Video

  9 years ago News

  

  Video advertising is somewhat a problem child in today’s programmatic world. Agencies struggle to place programmatic video buying in either a programmatic team or a TV-buying team – with many choosing to create a new silo of specialists who have [...]

• Sizmek Beefs Up Stack With Pointroll Acquisition; RTL Leads Investment Round for VideoAmp

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sizmek adds DCO solution Pointroll to its burgeoning ad stack; RTL bolsters digital with investment in VideoAmp; IAB Europe and Google on [...]

• China's Youku Tudou Goes Exclusive With RocketJump; Unruly Helps Japan Brands Suss Out Video Ads

  9 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China's Youku Tudou goes exclusive with RocketJump; Unruly helps Japan brands suss out video ads; Three-way China [...]

• ANZ Ad Tech Fighting to Identify Value Amid the Noise

  9 years ago News

  

  The Australia and New Zealand ad tech market may be one of the more matured globally, but the region faces similar challenges to the rest of APAC from having to deal with an increasingly complex and expansive technology space. In [...]

• How Programmatic Has Changed Media Planning & Buying

  9 years ago News

  

  Simon Harris (pictured below) is a programmatic director at iProspect; here, he writes exclusively for ExchangeWire about the ways in which programmatic has irrevocably changed the way that online advertising is bought. Now an established way of buying, programmatic has moved [...]

• 99% of Consumers Multitask While Watching TV; Millennials Most Trusting of Advertising

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: 99% of consumers multitask while watching TV; Millennials most trusting [...]

• The Viewability Illusion

  9 years ago News

  

  Viewability as a metric is currently a 'work in progress'.  In this piece, Lisa Menaldo, MD, UK, Sublime Skinz (pictured below) takes a look at the state of viewability at home and abroad. The definition of viewability (whether an ad can be [...]

• 5 Things Businesses Need to Know About Data Science

  9 years ago News

  

  Everyone is saying Big Data is the next big thing for companies of all sizes. To understand its full potential, it is also important to become familiar with data science. Ultimately, business results do not rest solely on how much [...]