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  • What’s the Point of Video Ads If No One Can See Them?

    News

    Viewability standards have recently come under scrutiny again. But how can we make sure that ads are actually seen by the audience? For Justin Taylor, UK MD of Teads (pictured below), the solution lies with engagement and choice. Imagine if you [...]

  • VOD Revenue to Reach USD$1.8b in LATAM; Brazil Ecommerce Expects Strong Black Friday

    News

    This week’s LATAM RoundUp brings the high expectations of local online retailers about Black Friday — which includes the creation of a specific segment by Navegg DMP; VOD market data in a growth moment in LATAM; and data about Brazilian [...]

  • Collision of Martech & Ad Tech

    News

    On Tuesday, October 20, 2015, hundreds of European marketing professionals attended MarTech Europe, a conference that delivers inspiration from industry pioneers as well as firsthand accounts of the implementation, managerial and cultural challenges they overcame whilst accomplishing digital transformation. Rebecca Muir, ExchangeWire’s head [...]

  • Why the Grass is Greener in a Walled Garden

    News

    Despite providing obstacles, there are good reasons to keep a walled garden. In this piece, Chris Bennett, MD Europe, Pixability, argues in favour of walled gardens and lists the benefits of buying from them. Those established in the digital media industry will [...]

  • FLXone Acquired by Teradata; JICWEBS Tackles Ad Fraud

    News

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: FLXone acquisition powers Teradata's Integrated Marketing Cloud; JICWEBS publishes ad fraud taxonomy; and Kinetic takes programmatic buying outside. Teradata announces marketing hub and [...]

  • Latest Earnings Reports Indicate Top 5 Tech Companies Will be Worth More Than USD$2 Trillion

    News

    Strong earnings reports from Google, Microsoft, Apple, and Amazon indicate that the top five tech companies (including Facebook) will be worth more than USD$2 trillion if they can maintain the combined growth from this quarter. Mobile search drives Alphabet revenue Yesterday (October [...]

  • Nascent Japan Market Faces Similar Challenges Related to Complexity & Ad Trust

    News

    Japan's programmatic market may be fledgling compared to the US, UK, and some of its Asian peers, but it faces similar challenges that underscore the need for simplicity, data integration, and ad viewability. Delegates at ExchangeWire's ATS conference in Tokyo [...]

  • UK Ad Spend Reaches Record High of £9.42bn in First Half of 2015; US Accounts for 54% of Global Programmatic Spend

    News

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: UK ad spend reaches record high of £9.42bn in first [...]

  • xAd & Rubicon Roundtable Demands All Parties Unite to Transform Programmatic Advertising Through Data Accuracy & Transparency

    News

    This Tuesday, our very own Rebecca Muir, chaired the Programmatic Roundtable hosted by xAd, the global location marketplace, in partnership with online advertising firm, Rubicon. Attended by leaders from agency trading desks, publishers, media owners, demand side platforms such as [...]

  • A German View of Programmatic

    News

    Has Germany missed the boat when it comes to programmatic advertising – or is it actually a vast growth opportunity? Paco Panconcelli, MD Quantcast Deutschland argues for the latter. Each year Germany hosts dmexco, the world’s largest digital marketing conference, boasting [...]

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