Latest Stories

• The Practical Strategy of Cross-Screen Advertising

  11 years ago News

  

  The rapid adoption of mobile devices - both smartphones and tablet devices - offers advertisers the potential to help escort consumers through a purchase journey like never before. However, as readers of this blog will know, that is much easier said [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Will The Toppling Of King.com’s Share Prices Rebound On Mobile Ad Prices? King.com started trading on the New York Stock Exchange earlier this week with an initial [...]

• AOL Aims To Clear Up The ‘Chaos’ Of Ad Tech With One Platform

  11 years ago News

  

  Buoyed by its most positive financial figures in the last 10 years, AOL has made clearing up the “chaos” ad tech its mission with the unveiling of AOL Platforms – essentially a rebrand of AOL Networks – plus the launch [...]

• Crossing The Great Data Divide

  11 years ago News

  

  Ahead of next month’s Ad Trader Conference hosted in Berlin, Dimo Velev, OpenX, regional director, DACH, asks how can German publishers thrive in the era of big data given the more stringent privacy laws there, compared to the rest of [...]

• The Rise Of Multi-Screen, And Why ‘Last-Click’ Has To Go

  11 years ago News

  

  The consumer shift towards accessing the web on multiple devices, plus the (albeit nascent) emergence of connected TVs, has prompted advertisers to transition towards a more holistic model of campaign optimisation, and addressing how they attribute their media spend. The [...]

• The Debate: Public Vs. Private Exchanges

  11 years ago News

  

  The German programmatic market tipped for a period of sharp growth in 2014, as publishers there gradually open up to alternative models of monetising their digital inventory. With German publishers notoriously slow to embrace automated trading, Sebastian Romanus, managing director [...]

• As The Media Plan Is Whittled Down, Budget Will Flow To The Data-Driven Bidders

  11 years ago News

  

  There has been an unusual amount of jobs advertised of late for client-direct positions across the European market. It would seem the much anticipated budget squeeze is starting to happen at the trading desk level, and third party optimisers [...]

• ExchangeWire Weekly European Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week the potential implications for Yahoo in the Alibaba IPO, Facebook's potential 'friend conflicts' and declining popularity, plus consolidation in the ad tech sector with IgnitionOne [...]

• Why Machines Can’t Totally Replace Humanity

  11 years ago News

  

  Matt Adams, DigitasLBi, deputy head of media, UK, employs a recent example of airline ads appearing next to stories about the missing Malaysian aircraft to explain that while technology and data may drive efficiency and sophisticated targeting, human sensitivity remains [...]

• Taking Aim At Cyber Scammers To Ensure Traffic Quality

  11 years ago News

  

  Cameran Harman, OpenX, managing director, EMEA, explains that while the programmatic industry as a whole is generally in rude health, it is one besieged by nefarious parties, and how combatting fraud is everyone in the industry’s job. An Industry [...]