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‘Predictions for Marketing 2014: Get Programmatic or be Left Behind’, by Pierre Naggar, MD Europe, Turn
It's nearly the end of the year, and that means prediction time. Here in the first of many future-looking posts in the coming weeks, Pierre Naggar, MD Europe, Turn, takes a look at what might be ahead of us in [...]
Caspar Schlickum, MD EMEA, Xaxis Discusses The Merger Of 24/7 Media And Xaxis
With the merger of Xaxis and 24/7 Media, Caspar Schlickum, MD EMEA, Xaxis discusses the implications of the merger on the two WPP entities and the market in general. Why merge Xaxis and 24/7 Media now? What value does it add [...]
Adform RTB Trend Report Europe Q3 2013
The European programmatic market continued to show signs of growth, health and market stabilisation in the third quarter of 2013. RTB ad spend increased by 31%, and CPMs saw a modest 3% gain. While third-quarter growth was less dramatic than [...]
‘The Data Ownership Problem: Why Brands Need to Understand Who is Really Benefiting From Their data’, by Mark Connolly, Managing Director EU & APAC, AudienceScience
There is so much emphasis on customer data at the moment. In the search for a competitive edge, marketers are focused on gaining the most valuable insight and building smarter and stronger personal relationships with their customers. It should be no [...]
Simon Halstead, Director Microsoft Advertising Exchange, EMEA, Discussing the Evolution of the Microsoft Advertising Exchange with Outlook.com
Microsoft announced this week programmatic advertising is coming back to Outlook.com. Here Simon discusses how this benefits advertisers, with the ability to leverage standard-size creatives and reach their millions of users across Europe, what's happening with Programmatic Direct and further [...]
‘A Measured Approach to Display Advertising’, by Adit Abhyankar, Executive Director, Visual IQ
Despite a boom in digital advertising, quantifying online display advertising success is still perplexing many marketers. Not only is the worth of display ads seemingly difficult to measure, but many companies still express scepticism over whether they actually work for [...]
‘If You Want to Attract Brand Money, You Need to Get Emotional’, by Brian O’Sullivan, Media MD, VisualDNA
With the silly season nearly upon us, advertisers are kicking off major brand campaigns and digital is more important than ever. Brands such as M&S, John Lewis and Argos are placing greater emphasis on digital for engagement and conversation. Delve [...]
‘Why are Publishers Afraid of Selling Their Data?’, by Delphine Fabre-Hernoux, Audience Centre Director, EMEA, Amnet
While everyone in the advertising industry is talking about technologies, such as data management platforms, and have an opinion regarding the value of data, lots of people forget to mention that there is a key challenge related to DMPs: the [...]
‘The Dirty Secret at the Heart of Retargeting’, Stephen Taylor VP & MD International, Sojern
As competition for a finite universe of bookers intensifies, retargeting has emerged as an indispensable tool in a smart advertiser’s online toolkit. By using behaviourally targeted ads to reengage site abandoners, retargeting has seen huge success in the travel and [...]
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