Latest Stories

• Moving Beyond Differentiation: Why Diversification Can Evolve The Agency Economic Model

  13 years ago News

  

  The agency model has been getting a kicking in the trade press (US mostly) of late. People who have never worked in an agency have been writing derisory reports concerning flailing business models, stunted innovation and even at times media [...]

• 'The Future’s Bright, The Future’s ‘Kombinowac’', by Stephan van den Bremer, European MD & Mirek Wasowicz, Sales Director, Central & Eastern Europe, IgnitionOne

  13 years ago News

  

  Poland and indeed the rest of the CEE market is about to erupt when it comes to the future state of data-driven ad buying. Engineering prowess has reigned in the region for some time and the likes of Warsaw are [...]

• 'The Future of Personalised Advertising Lies in Giving Marketers Control & Transparency', by Sam Barnett, CEO & Founder, Struq

  13 years ago News

  

  To date, behavioural retargeting companies have required marketers to play by their rules and operate within their restrictive templates (and I mean more than just their ad creatives). This just won’t cut it anymore. A ‘one size fits all’ approach, [...]

• Is it Time For Ad Tech to Abandon its Low Margin Tech Business and Embrace the Media Opportunity?

  13 years ago News

  

  There is a growing feeling in the industry that the ad tech space is about to hit choppy waters. Follow on rounds are not forthcoming - and the exit strategy is not as clear as it was some 12-24 months [...]

• 'It’s Time for an Ad Break: a Vote for Ad Pods', by Georgia Underhill, European Operations Director, Videology

  13 years ago News

  

  In July 2012, the IAB released the latest update to its VAST specification for the serving of video ads; VAST 3.0. Some of the new releases included upgraded functionality and improved reporting. It also included a standard for new ad [...]

• Nikolay Danilov, Head of Display Ad Services at Yandex, Discusses the Russian Digital Ad Market

  13 years ago News

  

  ExchangeWire have been watching the emerging Russian market with interest. Looking to gain some insight into how things are developing, we caught up with Nikolay Danilov, Head of Display Ad Services at Yandex, to shed some light on what we [...]

• Improve Digital Co-founder & CEO Joelle Frijters Discusses Their Recent Acquisition by PubliGroupe

  13 years ago News

  

  Joelle Frijters co-founded Improve Digital in Amsterdam in 2007, since then, the company has now grown to have an international presence. The European SSP provides advertising technology to large publishers that want to build their own Private Ad Exchange and [...]

• QUISMA CEO Ronald Paul Discusses Their Offering and Integration into GroupM

  13 years ago News

  

  QUISMA, a GroupM company and a leading performance marketing specialist across Europe, launched in the UK earlier this year. It was a move designed to ensure GroupM kept pace with other competitors such as Publicis, who have Performics in the [...]

• Video: ExchangeWire CEO Ciaran O'Kane Chats to Neal Mohan, VP of Display at Google at ATS London 2012

  13 years ago News

  

  ExchangeWire CEO Ciaran O’Kane sat down with Neal Mohan, VP of Display at Google, during a fireside chat at ATS London this past September. In this video, Mohan discusses the process of consolidating the Google stack, what they offer their [...]

• Is The Programmatic Upfront Really In The Interests Of Advertisers?

  13 years ago News

  

  A recent article published by ExchangeWire took a look at defining the opportunities and challenges around ‘programmatic premium’. The article tries to define "programmatic premium" as well as attempting to uncover how it might be executed. The article garnered a [...]