Programmatic media-buying rose 70% in Asia Pacific in the last year, propelled by continued growth in the Chinese ad market, according to Brandscreen. However, the rapid development of this market is disrupting the dominance of earlier leaders, including the erosion [...]

Martyn Bentley, sales director at programmatic advertising platform, Chango, talks about the opportunities open to brands through Twitter’s new ‘tailored audiences’ service. Last week, the digital advertising world took another great step into the programmatic era with Twitter's announcement of its [...]