In case you didn’t see this: Cap Gemini’s recent report on the French online advertising market shows a fall in display advertising from 510 million euro to 480 million euro in 2009, a total decrease of 6% year-on-year. The report also indicates that display is still lagging behind search spend, which rose by 10% in 2009 to 880 million euro. Cap Gemini says the decrease in display spending was the result of marketers looking for better performing mediums. See the chart for more details.

The State Of The French Online Advertising Market (Courtesy Of Cap Gemini)