It might seem a little churlish to be promoting an upcoming conference the day after a landmark event. It is a bit cheeky. But given the scheduling madness by ad:tech and dmexo, I feel I need to give possible attendees to ATS London adequate time to manage their calendars. In case you didn't know both ad:tech and dmexo are running on the same days this year (September 21 & 22). Doubtless there will be a lot of debate in the industry around which one to attend. To facilitate both, this year's Ad Trading Summit London will fall on Tuesday, September 20. It's going to cover even more ground than last year, with wider focus on mobile, video and the massive opportunity in TV. Details of speakers and panels to follow shortly. This would be the perfect opportunity for those jetting off to Cologne to attend the leading European media optimisation conference (namely, ATS London) - as well as closing some deals here. Maybe the industry will do a whip round to lease a plane to leave Gatwick at 6.30 sharp. It's going to be an interesting week.