The Konrad Feldman ATS London Keynote

As promised we are publishing the first of the ATS London presentations. This is the keynote from Konrad Feldman, Co-founder and CEO, Quantcast - and it's a cracker. Highlights include the IBM computer "wiping the floor" with hapless human quiz contestants. In short, algos always win - and are having a huge affect on traditional display buying. Lots of discussion around data. And lots of analysis on how computing power is being used to leverage and process data. What more do you want? We will be publishing more video footage in the coming weeks.

Ciaran O'Kane: Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.
Related Post
  1. Hachette Livre, Decentriq, and First-id Pioneer Privacy-First Data Activation through Clean Rooms
  2. Journey Further’s Tom Bottomley on Programmatic DOOH, Omnichannel Measurement, and Multi-Market Activation
  3. Pubstack Accelerates Global Expansion and Deepens UK Commitment with Appointment of Ronan Murphy as Country Manager
Recent Posts
  1. Hachette Livre, Decentriq, and First-id Pioneer Privacy-First Data Activation through Clean Rooms

    Hachette Livre, a leading French publishing group, has successfully launched a series of privacy-compliant audience…

    11 hours ago
  2. Journey Further’s Tom Bottomley on Programmatic DOOH, Omnichannel Measurement, and Multi-Market Activation

    Tom Bottomley, director, programmatic at Journey Further, takes a dive into digital-out-of-home (DOOH) advertising. He…

    13 hours ago
  3. Viomba and Nexd to Join Forces to Advance Attention-Centric Creative Advertising

    In the light of advertising industry's growing shift toward attention as the core performance metric, Viomba and…

    14 hours ago
  4. Digest: Google Launches Offerwall to Boost Publisher Revenue; IAB Launches Framework to Standardise Gaming Ad Metrics

    In today’s digest, we cover Google launching Offerwall to boost publisher revenue, IAB launching a…

    15 hours ago
  5. The Stack: AI and Ad Tech Under Scrutiny

    This week, regulatory bodies across the globe signaled a sharp turn toward stricter oversight. In…

    4 days ago
  6. GoWit x Goldbach: Powering the Future of Retail Media in Switzerland

    GoWit, the leading commerce and retail media ad tech platform in the EMEA region, has…

    4 days ago