Meta Announces AI Sandbox for Advertisers; Twitter Appoints New Chief
by Newson 15th May 2023 in
In today's ExchangeWire news digest: Meta announces a new AI tools for advertisers; Linda Yaccarino replaces Elon Musk as Twitter's CEO; and News Corp reports reduced revenue for Q1 2023.
Meta doubles down on AI with sandbox
As part of its renewed focus on AI, Meta has announced an AI Sandbox for advertisers to help them create new ads. The tech will allow users to use AI to develop alternative copies, background generation through text prompts and image cropping for Facebook or Instagram ads.
The system is offered to a limited number or companies now, and is expected to be expanded in July.
Twitter has a new chief
Former NBC Universal head of advertising, Linda Yaccarino, has been announced as Twitter’s new chief executive. Elon Musk will step away from the role at the company he bought for $44bn (~£35bn) in October.
Musk had hinted that he wouldn’t be in the role long-term. In Musk’s official announcement he revealed that Yaccarino will focus on business operations, while he turns his attentions to product and new tech.
News Corp revenue takes a hit
News Corp reported slightly lower revenue amid a softening advertising market, despite continued growth at Wall Street Journal parent Dow Jones & Co.
The New York-based media company, which owns the Journal, HarperCollins Publishers and news organisations in the U.K. and Australia, said revenue fell 1.8% to USD$2.45bn (~£1.9bn) for the quarter ended March 31.
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Fact of the Day
74% - the number of publishers claiming they are successfully building diverse revenue streams.
Source: Colab Consulting
Last week's tech teasers
After Meta threatened to block news content in Canada over Bill C-18, we tested your knowledge on the recent tribulations facing publishers. See how you did below:
- 40% – the amount Google’s alleged “market abuse” reduced revenue for UK publishers 💰
- Bloomberg – ceased open-market programmatic advertising in January ❌
- 50% – of advertisers believe legitimate news doesn’t compromise brand safety ☔
- Australia – the country where Facebook suspended news content over publisher payments 🙅♂️
- 7.7% – the forecast drop in global advertising revenue for publishers this year 📉
Challenge yourself on ad tech, martech, media, and commerce, by signing up to The Stack, where we publish a new quiz every Friday.