Adsquare, the leading location intelligence platform for programmatic advertising, today (May 19th, 2025) announced the appointment of Rob Garber as global vice president, agency and brands. Garber, a commercial leader with 20+ years in digital advertising, will lead Adsquare’s global agency and brand strategy — guiding the company’s next phase of growth and market expansion.

This strategic hire follows a strong start to the year for Adsquare, including a 46% increase in year-over-year revenue in Q1, driven by growing demand for real-world intelligence in omnichannel media buying.

Garber brings a proven track record from leadership roles at GumGum, JustPremium, and Undertone, where he scaled high-performing commercial teams and helped advertisers navigate evolving digital ecosystems.

"Rob joins us at a time of strong momentum," said Tom Laband, co-founder and CEO at Adsquare. "His appointment is a key milestone in Adsquare’s evolution as we continue to scale our global presence. Rob’s leadership will play a crucial role in deepening our relationships with agencies and brands, and in meeting their growing demand for outcome-based, omnichannel advertising strategies powered by real-world data."

A strategic move in a shifting programmatic landscape: As privacy regulations tighten and traditional user identifiers fade, advertisers are rethinking how they reach and understand audiences. Adsquare meets this moment by enabling clients to make smarter decisions through real-world location intelligence, powered by aggregated and privacy-safe location data — helping advertisers understand where their audiences are and why that matters to deliver outcomes.

"Adsquare is uniquely positioned at the intersection of location intelligence and programmatic performance," said Garber. "The company’s commitment to innovation, privacy, and measurable impact aligns perfectly with what today’s advertisers are asking for. I look forward to helping our agency and brand partners tap into the full potential of location intelligence across their media strategies."

Adsquare

Headquartered in Berlin and operating globally, Adsquare empowers advertisers to plan, buy, optimise, and validate programmatic campaigns using cutting-edge location intelligence. By harnessing location as a signal, we provide geo-behavioural insight...

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