Ad Tech Powerhouse Marc Bearman Joins Mistplay to Steer Future Rewarded Advertising Innovation
by on 20th May 2025 in News
Mistplay, the pioneer of play-and-earn in the rewarded ad space, today (May 20th, 2025) announced the addition of Marc Bearman as general manager for new ad tech products. With over a decade of experience shaping the ad tech industry, Marc brings a proven track record of scaling high-impact SDK businesses and driving strategic growth for major players in the industry.
Bearman is a seasoned ad tech veteran, having built the Unity Ads team in EMEA, led X’s MoPub business up through a USD$1b (£747.7m) AppLovin acquisition, and driven Fetch Play’s growth as GM of gaming – now, he’s bringing his expertise to Mistplay.
In his new role at Mistplay, Bearman will spearhead the expansion of the company’s future product innovation, empowering publishers to take the power of gaming play-and-earn into their own hands for a loyalty-driven way to increase LTV. As Mistplay prepares to unveil the “new era of rewarded advertising” at this week’s MAU, Bearman’s leadership will be instrumental in redefining how the mobile app industry leverages rewarded play and AI to power new engagement and monetisation.
"I see this as a potentially once-in-a-lifetime opportunity," said Bearman on joining the team. "Mistplay has been a pioneer in the rewarded gaming space and has built a significant ecosystem that perfectly connects the right player to the right game, driving the highest possible ROAS for advertisers. Now, as we expand our product offerings for publishers, we have the unique chance to empower them to create their own loyalty programs. This not only unlocks incremental revenue but also cements Mistplay’s role as the go-to partner for app and gaming publishers looking to maximise engagement and monetisation. I’m thrilled to be part of this next chapter and to help shape the future of loyalty in mobile gaming."
Mistplay CEO, Tricia Han, added: "Marc’s deep expertise in ad tech and his history of driving ad tech innovation make him the ideal leader to scale our expanding product suite. His vision aligns perfectly with our mission to revolutionise how publishers monetise and retain players through rewards. We’re excited to welcome him to the team."
With Bearman’s leadership, Mistplay is poised to continue to redefine loyalty in mobile gaming, offering publishers innovative tools to enhance user experiences and maximise LTV. Catch Bearman and other Mistplay leadership at MAU this week to discuss the power of loyalty and where the rewarded advertising industry is headed next.
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