iion, the platform that unlocks seamless advertising across the entire gaming ecosystem, has expanded its long-term partnership with Wooga, a leading mobile game developer, by integrating the premium inventory of their game June’s Journey through Amazon’s Transparent Ad Marketplace (TAM). Following iion’s initial integration with Wooga via GAM in 2023, this expansion brings sought-after gaming environment of June’s Journey to iion’s marketplace, further enhancing access for advertisers. 

This latest collaboration enhances access for advertisers looking to engage Wooga’s highly active player base of June’s Journey – the global #1 measured by consumer spend within the Hidden Object (Puzzle) Subgenre across Apple App Store and Google Play since April 2019, according to Sensor Tower. June’s Journey is available to download for free on the Apple App Store and Google Play. 

With this integration, brands can now instantly access Wooga’s premium ad placements via immersiion, iion’s proprietary game advertising platform, or through programmatic deals on leading DSPs such as DV360 and The Trade Desk. By leveraging Amazon TAM’s server-side header bidding solution, advertisers gain greater transparency, efficiency, and competition for high-quality in-game inventory, ensuring better reach and engagement with players at scale. 

June’s Journey is recognised for its highly immersive storytelling and loyal player community, making it an ideal environment for advertisers looking to connect with engaged audiences in a non-disruptive way. iion’s integration of Wooga’s inventory through TAM strengthens its position as a key platform for high-impact game advertising, providing brands with unparalleled access to premium gaming environments while unlocking new monetisation opportunities for Wooga. 

As the gaming industry continues its rapid expansion, iion’s expanded collaboration with Wooga marks a strategic move to deliver more scalable, effective, and transparent game advertising solutions. By combining Wooga’s world-class game experiences with iion’s innovative ad platform, this global partnership sets the stage for the next level of brand engagement in gaming.

iion

Founded in 2019, iion elevates game advertising through its unified platform that delivers highly targeted, attention-centric, and impactful game advertising solutions that captivate brands’ ideal audiences. The platform centralises game i...

More about iion »

Powered by PressBox