Covatic Launches the Covatic Tag, Enabling Rapid Audience Data Integration for Publishers

by ExchangeWire PressBox on 3rd Jun 2025 in News

Covatic today (June 3rd, 2025) announced the launch of the Covatic Tag, designed to empower publishers, broadcasters, and media owners with streamlined access to premium audience data solutions.

The new Tag enables media organisations to deploy high-quality Covatic audiences with just a simple tag manager configuration. Advertising teams can set up the Covatic Tag themselves without the need to involve their software development teams. This accelerates deployment while maintaining full compatibility across CTV, mobile, and digital platforms.

Daniel Pike, chief product officer at Covatic, said, “We are excited to launch the Covatic Tag, giving our clients enhanced flexibility in how they access our audience solutions. By prioritising simplicity and rapid deployment, we're enabling teams to focus on leveraging data rather than managing integrations.”

The Tag's lightweight architecture supports direct data exchange between Covatic's platform and client systems, streamlining workflows for audience segmentation and targeting. Designed with scalability and efficiency in mind, it allows organisations to seamlessly integrate high-quality audience segments into their workflows.

Key capabilities include:

Cross-platform compatibility – Native compatibility with CTV, mobile, and web environments without platform-specific modifications.

Simplified implementation – Tag-based API solution enables seamless integration for both technical and non-technical users, eliminating complex client-side dependencies and development overhead.

Scalable data exchange – Direct integration supports efficient and high-volume audience data transfers with minimal latency.

Adaptive framework – API design accommodates evolving platform requirements and emerging technologies.

This launch marks a significant step forward for Covatic, delivering critical features to its clients while reflecting its ongoing commitment to privacy-first solutions. The Covatic Tag is designed to empower media organisations to enhance their targeting capabilities, refine content strategies, and maximise efficiency, all while maintaining user privacy standards.

The Covatic Tag is available immediately, with onboarding support for new clients.