Covatic, the leading provider of privacy-first audience solutions, today (12th June, 2025) announced a significant enhancement to its platform with the introduction of full support for IAB Content Audiences. This update enables publishers, advertisers, and marketers to harness contextual targeting at scale, allowing them to engage the right audience with the right content while maintaining full privacy compliance.

The integration of the IAB Content Taxonomy v2.2 unlocks access to over 700 pre-defined audience segments, allowing Covatic users to segment and target audiences based on their content consumption preferences. The IAB Content Taxonomy provides a universal standard for categorising digital content, enabling advertisers and publishers to effectively engage audiences without relying on personal data.

"We’re delighted to introduce IAB Content Audiences to the Covatic platform," said Dan Pike, chief product officer, Covatic. "This feature is a major milestone in our mission to provide privacy-first audience solutions that deliver exceptional results. By merging the IAB’s industry-standard taxonomy with our advanced LLM embeddings technology, we’re empowering our clients to achieve unmatched precision and scale in their contextual targeting efforts."

Covatic’s LLM embeddings solution enhances content analysis by identifying the semantic meaning of articles, videos, and media. This goes beyond basic keyword matching to recognise the core concepts and themes of content, ensuring audiences are targeted based on genuine interests, improving engagement and campaign effectiveness.

Key benefits of Covatic’s IAB Content Audiences:

• Unlock new revenue opportunities: Seamless compatibility with Google Publisher Provided Signals (PPS) opens new avenues for monetisation.
• Enhanced targeting precision: Reach the most relevant users based on their content consumption habits.
• Unmatched scale: Access more than 700 pre-defined audience segments based on the IAB Content Taxonomy v2.2.

This update represents Covatic’s continued commitment to innovation in the evolving digital advertising landscape, providing sustainable solutions that thrive without relying on third-party cookies, user IDs, or personal data.

Discover how Covatic’s IAB Content Audiences can elevate your campaigns and drive results for your business. Learn more at www.covatic.com / www.linkedin.com/company/covatic

Covatic

Covatic helps online publishers, media companies, and brands better target advertising while protecting their users' privacy. Our platform allows them to identify and address their entire audience without cookies or personal identifiers. It wor...

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