Displayce, the pioneering specialist technology suite for out-of-home (OOH) advertising, has partnered with Happydemics, leader in advertising effectiveness measurement, to release a new white paper: From Glance to Growth – How Programmatic DOOH Converts Attention into Action. 

This report explores how programmatic DOOH goes beyond traditional KPIs like reach and impressions to drive deeper marketing impact, focusing on attention, consideration, and conversion. Based on 7,600 brand lift studies conducted across 64 countries - including 1,320 DOOH-specific measurements in 36 markets - the paper offers robust benchmarks for advertisers navigating today’s fragmented media landscape. 

With the rise of omnichannel strategies, attention has become a key metric to evaluate media effectiveness. The white paper reveals how DOOH outperforms benchmarks on brand clarity, interest, and message attribution, making it a powerful asset for advertisers aiming to capture consumer attention and turn it into measurable results. 

This data-driven approach highlights the unique role of programmatic DOOH in the marketing funnel, from awareness to action, and provides media buyers with clear guidance to optimise their campaign strategies. Download the full report here

Displayce

Displayce is a pioneering specialist technology suite for out-of-home (OOH) advertising, designed to meet the needs of brands, media agencies, and publishers, globally. Through its Media Buying Platform (DSP), Displayce connects advertisers and agenc...

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