Black Enterprise Launches Fast Channel with VideoElephant as Operating Partner
by on 13th Jun 2025 in News
Black Enterprise, a black-owned multimedia company founded in 1970 that supports African American entrepreneurs and aspiring business owners with inspirational content, has launched a new FAST channel and engaged VideoElephant to manage it.
VideoElephant, the FAST managed service provider behind the USA Today FAST channel and, more recently, the EntrepreneurTV FAST channel, will take full charge of the Black Enterprise FAST channel, including linear schedule curation, audience-first content planning, targeted marketing, multi-platform distribution, and partner relations, as well as full-scale monetisation.
The Black Enterprise FAST Channel will leverage the brand’s 18.8 million digital and social followers. The channel will amplify its existing weekly and by-monthly video interviews and discussions with celebrities, executives, founders, and change makers while continuing to add to this roster of premium content. In addition, exclusive content from their annual conferences and summits such as the Black Enterprise Women of Power Summit will continue to be a key focus of the programming strategy.
With 3.7 million black-owned businesses in the US, the African American business community is growing and Black Enterprise is a vital source of valuable information to this dynamic contingent. The addition of a FAST channel will add exponentially to the brand’s audience and advertiser appeal.
"Black Enterprise is a powerhouse brand with deep roots in the black community and a highly engaged audience," said Preeya Naul, VP of streaming partnerships, at VideoElephant. "We’re proud to bring our FAST channel expertise to this iconic media brand - curating its premium content for a wider audience and unlocking new opportunities for advertisers looking to connect to its influential and loyal viewers. At VideoElephant, we know that brands with substance and cultural relevance, like Black Enterprise are exactly what drive long term success in the FAST space."
Says Justin Barton, SVP, digital strategy & partnerships at Black Enterprise, "We're thrilled to be working with VideoElephant and its FAST managed services team to surface our shows to even more people in our community who are looking for inspiration and information -- plus the advertisers who want to reach them."
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