In response to the growing interest in sustainability and corporate reputation in Italy, Cedara, the AI Engine for sustainable media, is proud to announce a strategic partnership with Mediamond. Through this collaboration, Mediamond has developed Green Footprint, the solution that allows brands to measure, optimise, and amplify the sustainability performance of their advertising campaigns on web and apps and, jointly with Publitalia '80, also on CTV platforms.

At a time when over 70% have already implemented a digital advertising strategy consistent with ESG (Environmental, Social, and Governance) issues, the Green Footprint offering addresses the market's need to plan advertising campaigns with measurable impact and transparent reporting.

A new standard for sustainable advertising: The new Green Footprint advertising solution uses the Cedara platform to offer transparent, comprehensive, and real-time measurement of the environmental impact associated with digital advertising activities. For the first time in Italy, emissions will be calculated using the ad net zero Global Media Sustainability Framework (GMSF), a cross-sector protocol developed by the global advertising industry to ensure consistency, comparability, and credibility in sustainability reporting.

Green Footprint: integrated sustainable digital campaigns: Through the Cedara platform, Mediamond provides its clients with real-time analytics tools and operational recommendations to improve campaign efficiency while minimising environmental impact.

Transparency, measurement, and concreteness: The Green Footprint solution not only quantifies the impact of advertising campaigns in terms of CO₂ emissions but also offers the opportunity to tangibly offset them. On the platform, in fact, each brand can choose to support the green projects most consistent with its values, thus returning to the environment the emissions generated during advertising campaigns.

In a global scenario where ESG factors are set to become a key market driver, the agreement signed by Mediamond provides further incentive and support for all brands implementing sustainable strategies, including in advertising.

Cedara

Cedara, the carbon intelligence platform, is on a mission to help businesses decarbonise and to build a more sustainable future for society. Through its comprehensive product suite, Cedara maps the carbon intensity across supply chains to empower inv...

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