Axis, a global programmatic platform helping publishers unlock the full value of their inventory, has announced a strategic partnership with AlgoriX, an independent global media and technology company that offers publishers and advertisers best-in-class advertising solutions, delivering performance at every consumer touchpoint.

This partnership aims to expand access to premium in-app inventory for performance advertisers worldwide. With this integration, Axis users can now tap into AlgoriX’s brand-safe, high-performing in-app supply at scale, reaching valuable mobile audiences across diverse verticals and global markets.

"At Axis, we’re constantly working to expand high-quality supply paths for our clients. AlgoriX has built one of the most advanced in-app ecosystems in the industry, and we’re excited to offer their inventory to our partners looking to scale mobile-first campaigns." - Ann Tarasewicz, CEO, Axis

"AlgoriX is engineered for performance, making this partnership a natural fit. We’re excited to collaborate with Axis to connect our top-tier in-app supply with marketers who are focused on delivering results." - Frederic Liow, chief revenue & operations officer, AlgoriX

The integration is now live and available to all Axis clients. Advertisers can begin activating in-app campaigns and accessing new mobile-first audiences at scale.

Axis

Axis is a multi-product ad tech company specialising in programmatic advertising. Its flagship product, the Axis programmatic middleware platform, streamlines the process of connecting suppliers and advertisers. By automatically identifying the...

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