TeqBlaze, an independent ad tech technology vendor, is expanding its white-label SSP + Ad Exchange solution with a new functionality: Curated Deals. This tool enables platform owners to define audience-specific pipelines and structured deals, based on actual behaviour, context, and performance, rather than predefined tags or manual overrides.

While many platforms still rely on generic PMP structures to connect supply and demand, the outcome is often poor. Low bid rates, low fill rates, and underperforming campaigns reveal a deeper issue—a lack of alignment between targeting logic and deal structure. Curated Deals provide an answer—they allow platform owners to build packages aligned with DSP needs and user behaviour.

Traffic curation empowers users to shape inventory packages, going beyond fixed pricing and subjective quality tags. By delivering targeted reach, relevance, control, and transparency, it effectively bridges the gap between supply and demand. 

"In today’s programmatic environment, buyers expect precision and sellers require more control over how inventory is delivered." - Olga Zharuk, chief product officer at TeqBlaze. "With the flexible tools that already fit into existing workflows, Curated Deals offer platform owners detailed targeting and exclusive inventory to reach the right audience and maximise monetisation."

Curated Deals help publishers, monetisation platforms, and SSP owners build highly targeted deals by combining IAB content categories and DMP-based audience segments. This data is automatically passed in the bid request, giving buyers clear insight into each deal. Deals can only be made with inventory that includes full content and audience signals. Users can also add them manually if the source is new. Compared to standard PMPs, Curated Deals offer greater transparency and stronger trust, ensuring maximum relevance for both sides.

With over a decade of experience in programmatic infrastructure, TeqBlaze continues to provide tools that support precision, scale, and transparency. Curated Deals are now available for early testing on request. Reach out to see how curated pipelines can help you improve audience targeting, reduce waste, and take full control of inventory packaging.

Teqblaze

Teqblaze specialises in delivering white-label advertising platforms to companies that want to run independent programmatic businesses. DSP platform for buying advertising space and earning money by providing trading access to other companies; and SS...

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