iion and TCL Partner to Bring Scalable, High-Impact Advertising Opportunities to the Connected TV Gaming Ecosystem
by on 22nd Jul 2025 in News
iion, the leading game advertising platform, today (21 July, 2025) announced a strategic partnership with TCL, a top global tech brand in display technology and consumer electronics. This collaboration integrates iion’s game advertising capabilities into TCL’s connected TV (CTV) ecosystem, delivering scalable, interactive advertising solutions to the largest screen in the home.
With a presence in over 160 countries, TCL is one of the world’s top television manufacturers. The company’s smart TVs offer seamless access to immersive content experiences—now enhanced by the integration of game advertising via iion’s unified platform, immersiion.
This partnership enables advertisers to tap into a rapidly growing audience of CTV gamers through high-impact video formats and interactive ad experiences. By combining TCL’s expansive global reach with iion’s programmatic and gaming-first solutions, brands can now engage with audiences during their most leaned-in entertainment moments.
“We’re excited to partner with TCL, a global pioneer in smart TV technology, to expand premium game advertising into the CTV space,” said Giuseppe Martoriello, Co-founder at iion. “We’ve not only kicked off the partnership—we’ve already cleared the revenue KPIs and initial tests, and are now fully live in over 15 countries. This collaboration significantly increases our global scale and further strengthens our mission to make game advertising a measurable, brand-safe, full-funnel media channel for advertisers.”
Through this partnership, advertisers gain access to TCL’s proprietary CTV ecosystem and native gaming environments, providing powerful new ad opportunities across both casual and interactive formats. Inventory is available via iion’s immersiion platform or programmatically through demand-side platforms like DV360 and The Trade Desk.
“TCL is dedicated to enhancing the user experience with innovation-driven technology, and gaming is central to that mission,” said Rebecca, TCL Head of BD, at TCL. “Our partnership with iion allows us to deliver even more value to both users and advertisers—bringing immersive, relevant brand experiences into our gaming environments.”
This collaboration represents a new frontier in game advertising, combining TCL’s hardware dominance with iion’s software-driven ad innovation to unlock the true potential of gaming on TV.
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