MarkApp Expands Pantheon with AI Agents to Redefine Contextual Advertising Across CTV, Mobile, and Web

by ExchangeWire PressBox on 1st Sep 2025 in News

MarkApp, the high-growth ad tech company operating a full-stack exchange across CTV, mobile, and web, today (1st September, 2025) announced the launch of Pantheon’s AI Agent Stack. This new suite of five active AI agents transforms how advertisers plan, deliver, and optimise campaigns across the digital ecosystem.

Pantheon, MarkApp’s contextual marketplace built on OpenRTB 2.6, now operates with AI-driven automation at its core. The platform enables advertisers to activate campaigns seamlessly across programmatic channels while ensuring contextual relevance and brand safety.

The new AI Agent Stack includes:

Campaign builder agent: Converts briefs into ready-to-activate contextual media plans.
Brand safety and relevance agent: Guarantees campaigns run in secure, contextually appropriate environments.
Real-time optimisation agent: Dynamically adjusts floor prices, geo allocation, and placements to improve engagement, viewability, and ROI.
Creative intelligence agent: Tests and adapts creative variations to screen sizes, devices, and user behaviours.
Insights and analytics agent: Delivers predictive insights, subscription-tier signals, and household cross-device intelligence.

With these agents working in unison, Pantheon ensures that advertisers achieve higher engagement, reduced CPM volatility, and measurable business outcomes across every screen.

Sotiris Oikonomou, managing director at MarkApp, commented: "Pantheon represents the next stage of contextual advertising. By embedding AI at every stage of the media lifecycle, we are giving brands a smarter, safer, and more accountable way to scale across CTV, apps, and web. With ORTB 2.6 powering contextual depth, Pantheon is setting a new benchmark for performance and transparency in the programmatic marketplace."

Pantheon operates globally with over 15 billion monthly impressions and premium CTV partners including Rakuten, TCL, Scripps, and WedoTV. It is fully aligned with IAB’s TCF framework, ensuring compliance, transparency and fraud-free delivery.

For more information, please visit: www.markappmedia.site