Kevel, the industry leader in API-based ad-serving technology, announced today (2nd September, 2025) that Haypp Group has launched its retail media capabilities on Kevel's Retail Media Cloud®. A global pioneer in the transition to smoke-free alternatives, Haypp Group aims to transform its digital advertising strategy, leveraging Kevel's platform to strengthen audience targeting and provide innovative ad experiences across its portfolio of e-commerce sites.

The initial phase of the partnership went live in May of 2025, launching display ads on Haypp.com/se, Haypp Group's platform catering to consumers in the Swedish Market. With this milestone, Kevel now powers all display ad placements across Haypp and Northerner’s UK, DACH, and Swedish markets. The collaboration marks the first step in a broader roadmap to scale Haypp Group’s ad network, with plans already underway to introduce sponsored listings across its eleven e-commerce brands in the coming months.

"With Kevel’s Retail Media Cloud®, we are not just enhancing our advertising operations - we are creating a bespoke retail media network tailored to our mission of offering smoke-free alternatives," said Leon Wharton, global head of retail media at Haypp Group. "The seamless performance on Haypp.com/se demonstrates Kevel’s ability to deliver scalable solutions aligned with our evolving goals. This is only the beginning, and we’re excited to continue building a smarter, more effective ad ecosystem for our platforms."

Driving advertiser ROI with scalable and targeted advertising

Haypp Group, serving over 1.1 million consumers in 2024 alone, is using Kevel's technology to drive new revenue streams while enhancing the user journey through relevant and engaging ads. With Kevel’s API-first ad serving platform, Haypp Group is setting a new standard for e-commerce advertising by focusing on:

• Innovative ad formats: Kevel’s advanced technology includes the capability to introduce native ads, display ads, and sponsored listings seamlessly across owned platforms.
• Market-by-market rollout: Following the go-live of Haypp.com/se, Kevel now powers ad placements on Haypp.com/uk. Haypp.com/de, Northerner.com/uk & Northerner.com/de, with a launch across the US site Nicokick.com and Northerner.com currently in the works and a full network migration planned for the rest of this year.
• Tailored launch support: Kevel's customer success support and training were customised to help the Haypp Group fully understand all the Retail Media Cloud’s capabilities and optimisation options, ensuring a smooth launch. 

Expanding retail media for market leadership

Originating in Scandinavia and now serving markets across Europe and the US, Haypp Group is one of the leading e-commerce players providing smoke-free products. With a strong commitment to sustainability, Haypp Group is keen to introduce ad formats that enhance advertisers' ROI while ensuring a frictionless experience for consumers.

"Partnering with Haypp Group reflects the versatility and effectiveness of Kevel’s retail media cloud," said James Avery, founder and CEO of Kevel. "By launching their first display ads on Haypp.com/se, Haypp Group has laid the foundation for a scalable retail media business that will grow to reflect the increasing customer demand for smoke-free alternatives. We are excited to continue expanding this partnership into new formats, sites, and regions, further deepening our collaboration."

Kevel

Kevel is powering innovative, flexible ad tech infrastructure APIs that fuel its Retail Media Cloud™. This unique offering empowers multi-brand retailers to launch differentiated retail media networks that improve the shopper experience while...

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