Seedtag, the global leader in neuro-contextual advertising, today (3rd September, 2025) announced the appointment of Joseph Meehan as chief exchange & supply officer (CXSO), a newly created role to lead the company’s global exchange and supply business. Based in New York, Meehan will oversee the commercial and technical strategy for Seedtag’s programmatic platform across the open web, CTV, and emerging channels.

In his role, Meehan will manage a global, cross-functional team spanning publisher sales, account management, yield & analytics, exchange operations, and strategic partnerships. His remit includes accelerating Seedtag’s global footprint, deepening publisher and platform relationships, driving performance for partners, and scaling the Seedtag Exchange into a market-leading monetisation engine.

"Seedtag has built something truly special at the intersection of contextual intelligence, creativity, and performance," Meehan said. "The shift toward privacy-first targeting creates a once-in-a-generation opportunity for the supply side. Seedtag’s neuro-contextual AI and media intelligence platform are already world-class, and I’m eager to extend that innovation deeper into the supply chain to deliver more transparency, control, and results for publishers and advertisers alike."

Meehan brings over two decades of experience building and scaling businesses at the intersection of media, technology, and data. He has held senior leadership roles at IPONWEB, Criteo, Merkle, and [x+1], leading multi-regional teams and delivering consistent double-digit growth. Most recently, as EVP, global supply at Criteo, he oversaw the integration and rapid expansion of The MediaGrid, successfully scaling it from launch into one of the leading global SSPs.

"Joseph is a proven leader who understands the power of uniting technology, data, and commercial strategy to create value for the entire ecosystem," said Brian Gleason, CEO of Seedtag. "His track record in scaling global supply businesses, combined with his vision for the future, makes him the ideal person to lead this next phase of growth. I welcome him to the Seedtag leadership team."

Seedtag

Seedtag is the leading Contextual Advertising Company that creates highly impactful and engaging solutions for relevant premium visual content, powering targeting and returns for top publishers and the finest brands. The company’s contextual A.I. a...

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