Adsquare, the leading location intelligence platform for programmatic marketing, announces its integration with Amazon Marketing Cloud (AMC). This integration enables advertisers to turn real-world consumer behaviour into digital performance—bringing Adsquare’s location intelligence directly into the heart of one of the most powerful programmatic ecosystems.

Unlocking real-world behavioural insights within Amazon DSP

Through AMC, advertisers can now access Adsquare’s ID-precise data offering—built on rich geo-behavioural signals such as place visits, home/work locations, and seasonal consumer shopping patterns. These high-intent audiences, informed by real-world behaviours, also include demographic, psychographic, and purchase intent attributes. The result: smarter, more relevant activation on the Amazon DSP, with location as a strategic driver of outcomes across the programmatic lifecycle.

Custom measurement, powered by Place Visit Data

Beyond activation, the integration also delivers precise offline measurement. With Adsquare’s conversion data, advertisers gain a clear view of how programmatic campaigns drive store visits and footfall. These privacy-safe insights transform how brands evaluate success, moving beyond impressions to focus on real-world impact and tangible business outcomes.

A strategic integration for key programmatic markets

The integration currently supports activation and measurement across key markets in Europe (Germany, UK, France, Spain, Italy, Netherlands, Belgium, Sweden), the Americas (US, Canada, Mexico, Brazil, Colombia, Argentina), and APAC (Singapore, Hong Kong, Australia, Indonesia, Thailand, Japan, Malaysia).

"Our integration with Amazon Marketing Cloud represents a major milestone in our mission to deliver powerful location intelligence at scale," said Maria Barthelo, VP global partnerships of Adsquare. "By bringing our data into one of the most influential programmatic platforms, we’re enabling more brands to harness the intent-rich signal of location—turning real-world movement into a strategic advantage across the entire campaign lifecycle."

Future-ready, privacy-first

This is just the beginning. The AMC integration lays the foundation for deeper collaboration with Amazon’s advertising ecosystem—delivering smarter, more effective programmatic campaigns. For more information, visit www.adsquare.com.

Adsquare

Headquartered in Berlin and operating globally, Adsquare empowers advertisers to plan, buy, optimise, and validate programmatic campaigns using cutting-edge location intelligence. By harnessing location as a signal, we provide geo-behavioural insight...

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