WheelsTV, a leading automotive video technology company, today (September 9th, 2025) announced a distribution agreement with industry-leading video solutions provider VideoElephant, whose vast content library features millions of premium rights-cleared videos. The collaboration marks a significant milestone in shaping the future of automotive video discovery.  

VideoElephant’s distribution of WheelsTV’s library of over 7,500 short-form, on-the-road videos now makes these award-winning videos available to any publisher or brand with a need for videos of new and pre-owned vehicle action on America’s roads.

The VideoElephant/WheelsTV partnership fulfills user appetite for automotive content and motivates engagement by delivering action-filled, data-rich videos.

• Expanded automotive content library: Publishers gain access to the world’s largest library of on-the-road videos, filling a significant gap in today’s automotive video communications environment. WheelsTV features videos covering 95% of the North American light vehicle market: from Acura to Volvo, 2008 to the present.  Each two-minute video highlights a vehicle’s best features in an upbeat, independent, and engaging format.
• Enhanced contextual targeting: VideoElephant’s cutting-edge technology, combined with WheelsTV’s extensive metadata, enables highly precise content matching, significantly improving the relevance of automotive video recommendations. WheelsTV’s content seamlessly integrates with any platform, making it perfect for media outlets, automotive consumer websites, streaming services, and digital signage providers.
• Expert content curation: WheelsTV’s collaboration with VideoElephant's content teams ensures optimised selection and delivery of automotive video content, tailored to each publisher's unique audience. WheelsTV's standardised chapters cover styling, technology, interior amenities, fuel economy, EV range, safety and performance, making it easy for VideoElephant’s automotive clients to quickly fulfill their specific vehicle video needs.

Says Kate Doughan, head of content at VideoElephant, "As a partner to publishers, brands, and content owners, we see this new relationship with WheelsTV as a way to further diversify our growing content library and satisfy user demand."

Says Jim Barisano, CEO of WheelsTV, "We’re very excited to be partnering with VideoElephant to deliver WheelsTV’s two-minute videos and new, one-minute vertical format videos to VideoElephant's worldwide automotive marketplace. In today’s video economy, VideoElephant’s seamless access to WheelsTV’s automotive video lineup quickly and easily fulfills the marketplace’s automotive content needs."   

VideoElephant

As the world’s largest premium video library and content distribution network we’re all about incredible video content and bringing it to screens everywhere. We built VideoElephant to make it easy for content producers to distribute and moneti...

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