Anonymised & Bedrock Partnership Enables Accurate ID-Less Targeting & Measurement
by on 23rd Sep 2025 in News
Anonymised, a privacy-enhancing technology company specialising in incremental targeting and measurement of ID-less audiences, today (23rd September, 2025) announced a new partnership with Bedrock Platform, a modular demand-side platform (DSP) built for signal sovereignty, unified curation, and intelligent activation.
This integration makes Anonymised's proprietary ID-less audiences available through Bedrock Platform, marking the first time that the data has been natively integrated and made available for buy-side targeting. Bedrock’s customers will be able to use Anonymised’s solution to reach incremental audiences on premium inventory across all digital channels and screens, while maintaining the highest brand safety standards.
Through this partnership, advertisers will be able to target previously unaddressable audiences across premium publisher inventory, all managed through Bedrock’s powerful curator tools, deals management workflow, real-time activation infrastructure and AI-driven data applications. This further extends the ability of advertisers to activate precision campaigns and reach finely-tuned audiences through Bedrock's best in class approach to high fidelity data pipelines.
"This partnership with Bedrock represents exactly the kind of next-generation programmatic innovation the industry needs," said Mattia Fosci, CEO at Anonymised. "For too long, advertisers have been missing out on reaching previously unaddressable audiences. Together, we're letting advertisers generate measurable, incremental conversions while supporting the kind of innovative brand-safe content ecosystem that benefits the wider ad industry."
"Bedrock exists to support businesses that need strategic alignment and adaptability from their ad platform," said Shane Shevlin, CEO, at Bedrock Platform. "Our partnership with Anonymised reflects our core mission: providing the infrastructure that powers tailored solutions for marketers and their media buyers for sustainable business growth. Together, we’re equipping buyers with the tools to engage premium audiences while upholding the highest standards of user privacy. One area where Anonymised has been especially resonating with clients is in finding a unique way to make highly valued Safari audiences more addressable and measurable."
The integration addresses a critical market gap where Safari and iOS users have been underserved by ID-dependent platforms. Advertisers can now execute sophisticated campaigns targeting audiences across extended consideration periods in a blue ocean of underserved, low-bid environments while maintaining the highest privacy standards.
This collaboration enables publishers to monetise previously unaddressable inventory while providing advertisers with the precision targeting capabilities typically associated with walled gardens, but across the open web. The solution is particularly valuable for brands targeting audiences with complex purchase journeys who access content across multiple devices and browsers.
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