Small and medium-sized businesses (SMBs) can now create personalised AI-generated ad campaigns and optimise them for maximum emotional and business impact, thanks to a new partnership between AdGreetz, the industry-leading ad tech/martech personalisation platform, and creative data provider DAIVID. 

The collaboration utilises AdGreetz’s video generator, BizGreetz AI®, which empowers SMBs to produce compelling ads in minutes (in 31 languages with AI-activated voice editing). The deal makes DAIVID an official creative testing partner for AdGreetz, giving users of the leading personalisation platform access to a powerful suite of AI-driven content generation and testing tools.

As part of the partnership, DAIVID’s AI models – trained using a unique combination of facial coding, eye tracking, survey data, and advanced computer vision and listening APIs – will be integrated into AdGreetz’s creative-generation platform, enabling advertisers to understand the emotional and business impact of their social video or display ads within seconds. 

The creative data provider’s advanced testing solution measures ads’ effectiveness by predicting second-by-second attention, emotional impact, brand recall and likelihood of consumer action, helping advertisers minimise waste, drive positive engagement and finally deliver on GenAI’s promise of speed and scale. 

Users can also measure the effectiveness of their campaigns against industry benchmarks to see how they compare. 

Eric Frankel, CEO and co-founder of AdGreetz, said: "For too long, SMBs have been locked out of the personalisation and optimisation used by the world’s biggest brands. Our partnership with DAIVID changes that – combining AdGreetz’s personalised creative tools with DAIVID’s creative testing to give SMBs ads that aren’t just personalised, but proven to perform. Together, we’re unlocking GenAI-powered advertising so businesses everywhere can grow faster, smarter, and with more confidence."

Ian Forrester, CEO and founder of DAIVID, said: "One of the biggest barriers to adopting GenAI creative has been uncertainty around its effectiveness. This partnership removes that doubt. By combining AdGreetz’s ability to generate personalised campaigns at scale with DAIVID’s ability to predict emotional and business impact, we’re giving SMBs clear, data-driven answers on whether their ads will perform and what they can do to improve them before they spend anything on media."

Built using tens of millions of human responses to advertising, DAIVID’s AI models predict the emotions an ad will evoke and its potential impact on key brand and business metrics – allowing advertisers to measure campaign effectiveness at scale. 

Ads that scored highly with DAIVID’s technology delivered a 36% increase in attention, a 41% boost in brand recall, and a 32% uplift in purchase intent compared to lower-scoring creatives. 

Tom Saunter, global head of new solutions at WPP, added: "We’ve proven that DAIVID’s emotional data can be a strong predictor of actual media performance. This is a powerful unlock that will enable the next level of understanding in what drives creative effectiveness at scale."

For more information about how SMBs can access these tools, click here.