Impact Plus, the French sustaintech pioneer dedicated to reducing the carbon footprint of the advertising industry, is taking a new step forward by expanding its measurement scope to include two key channels: Search (SEA) and Influencer Marketing. 

Since 2020, Impact Plus has supported advertisers and agencies with innovative solutions that measure and reduce greenhouse gas (GHG) emissions generated by media campaigns. Its mission: to make sustainability a core pillar of marketing strategies. 

With this announcement, Impact Plus strengthens its role as a reference player in environmental  measurement by covering two rapidly growing areas: 

• Search, a strategic channel representing a significant share of digital advertising investments.

• Influencer marketing, now an essential lever in brand communication strategies and experiencing continuous growth. 

These additions respond to advertisers’ needs for a comprehensive and actionable view of the carbon  impact of their marketing spend. 

A unique and actionable approach 

Impact Plus goes beyond simple reporting. With its ESP (environmental sustainability platform), brands  and agencies can not only measure the carbon emissions of their campaigns across all major media  channels — print, DOOH, OOH, linear TV, audio, search, and paid influence — but also identify the  priority levers to reduce emissions without compromising campaign performance. 

"Since day one, our ambition has been to cover the full advertising spectrum. Adding Search and Influencer Marketing is a key milestone that brings us closer to this vision: empowering brands to take concrete action  across all channels for more responsible marketing. Just launched, these two new levers have already been tested by our clients, which demonstrates both the relevance and the strong demand for this evolution." — Vincent Villaret, CEO of Impact Plus 

Impact Plus

Impact Plus is a pioneering sustaintech company that provides innovative solutions for marketers on every continent seeking to reduce their environmental footprint. Our team is passionate about empowering clients including L'Oréal, Heineken, Seedtag...

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