CyberImpact and Axeptio Join Forces to Drive Compliant, High-Performance Digital Marketing in Canada
by on 15th Oct 2025 in News
The Québec-based email marketing specialist CyberImpact has partnered with Axeptio, a
globally recognized Consent Management Platform (CMP), to embed consent management
directly within its landing page solution.
This strategic alliance will enable Canadian businesses to activate tracking, targeting, and
advanced marketing automation legally, while staying fully aligned with national data protection
frameworks such as Québec’s Law 25 and the federal PIPEDA.
Where Martech, Adtech, and Compliance Converge
In today’s marketing ecosystem, landing pages are the starting point of an automated
journey encompassing email, analytics, and retargeting. Yet these tools rely on one essential
condition: user consent.
Under Law 25, marketers in Québec must obtain clear, specific, and informed consent
before activating trackers, pixels, third-party cookies, or analytics scripts. Without this,
behavioral and conversion data cannot be lawfully processed, significantly limiting marketing
performance and personalization potential.
By integrating Axeptio’s CMP directly into its landing pages, CyberImpact offers clients a dual advantage: a complete compliance layer and the ability to sustain data-driven performance.
“For CyberImpact’s clients, this partnership delivers twofold value. First, it strengthens user trust through transparent and elegantly designed consent experiences. Second, it enhances the customer journey with the most customizable consent interface on the market, complete with visuals, video, storytelling, and segmentation options that make privacy interaction both immersive and engaging.” — Cedrik Lafrance, Country Manager Canada, Axeptio
A Natural Alliance Built on Trust and Performance
As a leading Canadian martech provider specialising in email automation, segmentation, and form-based engagement, CyberImpact has long focused on delivering simplicity, efficiency, and legal compliance for SMEs, municipalities, and associations.
Its solutions are designed to align with Canadian regulations such as CASL (the anti-spam law) and Law 25, while ensuring marketing teams can execute campaigns seamlessly.
“Our mission has always been to empower Canadian businesses with marketing tools that are both effective and compliant. By integrating Axeptio into our ecosystem, we’re adding a critical layer of transparency and sovereignty in consent management. It’s a natural step in our commitment to an ethical, high-performance digital environment.” — Geoffrey Blanc, Directeur Général de CyberImpact.
The two companies’ partnership builds on an existing relationship forged through co-hosted industry events in Toronto and Montréal, where they’ve shared insights on the evolving intersections of ad tech, mar tech, and regulatory innovation.
Anchored in Québec’s Tech Ecosystem
In early 2025, Axeptio formalised its Canadian presence with the opening of its Montréal subsidiary, a milestone that underscores the company’s local engagement and its intent to support compliance-conscious marketers across the country. The new team, led by Cédrik Lafrance, Pierre Gagnon-Gingras, and Tristan Lalumière-Roberge, brings both proximity and deep understanding of the region’s legal landscape.
Follow ExchangeWire