TapNation, the mobile game publisher behind Thief Puzzle and Wordling, has partnered with ad quality leader AppHarbr to elevate player experiences and maximise ad performance. With real-time ad quality controls, TapNation prevents disruptive creatives from ever reaching players, eliminating unskippable ads and preserving seamless gameplay.

While ads fuel revenue and enable progression through rewarded play, poor ad quality creates friction from intrusive creatives and aggressive templates to app crashes. This leads to complaints, churn, and negative reviews that undermine long-term growth. By enforcing time limits on interstitials, AppHarbr ensures that gameplay flow stays intact. 

Since integrating AppHarbr, TapNation has unlocked longer play sessions, stronger retention and ARPU. Ad ARPU rose by +8.5%, with Thief Puzzle on Android standing out with a +4.3% lift.

"With AppHarbr, we can enforce our own ad standards proactively and ensure that user experience remains at the centre of our decisions," Olga Zhukowskaya, senior monetisation manager. 

By removing friction points like unskippable ads, TapNation improved retention and unlocked ARPU gains across both iOS and Android showing that quality controls aren’t just a safeguard, they’re a growth lever.

"Partnering with TapNation means helping millions of players enjoy smoother, more rewarding ad experiences," said Amnon Siev, CEO of AppHarbr. "It’s proof that higher ad quality leads to better engagement, powering stronger monetisation."

Together, TapNation and AppHarbr are proving that better ad quality not only drives revenue growth but also safeguards the user journey.

GeoEdge

GeoEdge offers ad quality and security solutions for Web, In-App, and CTV. It covers the entire ad experience—ad security, content, and quality to refine the user experience. Filter and replace off-brand, offensive, unwanted, or competitor ads. ...

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