iion, the unified gaming advertising platform, has secured a strategic partnership with Arkadium, unlocking access to one of the most engaged casual gaming audiences in the industry. This collaboration enables iion advertisers to access Arkadium's high-quality casual gaming inventory directly through immersiion, iion's proprietary media buying tool, or via programmatic deals on their preferred DSP.

Arkadium, a leading casual gaming publisher with over two decades in the industry, brings impressive scale and engagement to the partnership, with 1.2 million average daily active users spending 45 minutes per session across a portfolio of 300+ popular casual games including Word Wipe, Mahjongg, Spider Solitaire, and Block Champ. The platform generates over 1 billion monthly available ad requests with exceptional 82%+ viewability rates across key markets including the USA, UK, Canada, France, Australia, and Germany.

This partnership opens direct access to premium gaming audiences across Arkadium's prestigious publisher network, including USA Today, Daily Mail, and The Washington Post. Through Arkadium's advanced Prebid-driven ad stack, iion advertisers can seamlessly reach these highly engaged users whilst benefiting from enhanced transparency and competitive bidding dynamics. The collaboration currently delivers a balanced revenue mix of approximately 70% display and 30% video advertising, with plans to expand into Outstream video units and upcoming Microsoft gaming supply through zone.msn.com.

The partnership represents significant value for both companies. "At Arkadium, we're committed to delivering premium gaming experiences whilst maximising value for our publisher partners. Working with iion allows us to connect our highly engaged casual gaming audience with quality brand experiences through transparent and efficient monetisation pathways," said Mr. Robert Pop, director of ad operations at Arkadium.

iion's strong performance on the platform demonstrates the company's ability to compete effectively for premium, high-engagement inventory. This positioning reinforces iion's growing presence in the competitive casual gaming advertising landscape.

"Arkadium's combination of premium publisher partnerships and exceptional user engagement makes this an ideal addition to our gaming supply portfolio," said Giuseppe Martoriello, co-founder of iion. "The platform's sophisticated audience and long session times provide advertisers with valuable opportunities to connect with highly engaged casual gaming audiences whilst maintaining the quality and integrity that both brands and players expect."

As the gaming advertising sector continues its expansion, iion's partnership with Arkadium represents a strategic move to capture growth in the lucrative casual gaming segment, providing advertisers with access to premium inventory and engaged audiences at scale.

This collaboration strengthens iion's position as a leading platform for brands seeking to reach highly engaged gaming audiences through premium, transparent supply paths.

iion

iion is the industry's first unified gaming advertising platform serving brands and publishers across APAC and EMEA. Our vision is to elevate game advertising into an essential media channel, delivering Gaming Audience Reach + Unrivalled Attention + ...

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