HBAgency Promotes Matteo Addabbo to Global Ad Operations Manager with Expanded Team Leadership Responsibilities
by on 3rd Nov 2025 in News
HBAgency, a global leader in ad tech solutions, is proud to announce the promotion of Matteo Addabbo to global ad operations manager with expanded team leadership responsibilities. This promotion recognises Matteo’s dedication, professionalism, and ongoing contribution to the company’s operational excellence worldwide.
Matteo joined HBAgency as global ad operations manager, bringing with him a strong track record in cross‑market management, hands-on leadership, and a deep commitment to ensuring efficiency and reliability across the company’s global network. In his expanded role, Matteo will lead his team, foster collaboration, and support professional growth, while continuing to serve as a key link between the teams and company leadership. His leadership ensures that HBAgency continues to deliver high‑quality services to publishers worldwide, while strengthening the company’s culture of collaboration and excellence.
"Being promoted to global ad operations manager with expanded team leadership responsibilities is a great honour," said Matteo Addabbo. "I’m excited to continue contributing to HBAgency’s shared mission of innovation and operational excellence, supporting my colleagues, and improving the way our teams work together."
Leonardo Ligas, CEO and co-founder of HBAgency, added: "Matteo has consistently demonstrated commitment and leadership. This promotion reflects both his personal growth and HBAgency’s dedication to investing in talent, processes, and technology—ensuring that our teams and publisher partners continue to thrive."
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