Cedara Recognised as a Major Contender in Everest Group’s Carbon Accounting Platform PEAK Matrix® Assessment 2025
by on 10th Nov 2025 in News
Cedara, the AI engine for sustainable media, announced that it has been recognised as a major contender in Everest Group’s Carbon Accounting Platform PEAK Matrix® Assessment 2025.
The PEAK Matrix® Assessment by Everest Group provides a comparative evaluation of leading carbon accounting platforms globally. The assessment measures platforms on vision, functionality, market impact, and cost to help enterprises identify the right solutions for their sustainability initiatives.
"We’re honoured to be recognised as a major contender by Everest Group," said David Shaw, CEO and co-founder of Cedara. "This acknowledgement reflects the growing importance of verticalised sustainability platforms - purpose-built to address the specific needs and data structures of individual industries. In our case, the marketing and advertising ecosystem requires tailored measurement and reduction tools that integrate directly into media workflows."
Cedara’s appearance in Everest Group’s latest assessment underscores a broader industry shift: as generalist carbon accounting platforms mature, sector-specific solutions are emerging to address the complex realities of high-emission, data-dense verticals. Cedara’s technology is designed to meet the distinct requirements of advertisers, agencies, and media suppliers - enabling accurate and actionable insights across global media supply chains while aligning with industry-standard frameworks including the Ad Net Zero Global Media Sustainability Framework (GMSF).
To learn more about Everest Group’s Carbon Accounting Platform PEAK Matrix® Assessment 2025, visit here.
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