Adelaide, the leader in measurement and optimisation of attention metrics, announces the selection of GDB as its preferred partner across Latin America. The strategic collaboration aims to drive the adoption of more effective and transparent digital advertising in the region, benefiting from GDB’s exclusive methodology and local expertise.

The partnership officially establishes GDB as the main driver of Adelaide’s expansion into the Latin American market. With this alliance, advertisers, agencies, and publishers gain access to the ability to measure and optimise the impact of their digital campaigns using AU, a globally recognised metric.

According to Adelaide, choosing GDB as the preferred partner reflects a strong alignment of core values between the two organisations, as well as a shared commitment to market integrity.

"GDB is the ideal partner for us because they share our vision of a more efficient market," says Marc Guldimann, CEO & co-founder of Adelaide. "Their reputation for integrity and transparency ensures that our clients in the region will have an excellent experience with AU," he adds.

Leader in programmatic strategy and media technology in Brazil and Latin America, GDB will immediately begin integrating this solution for its clients, enhancing digital media campaigns with actionable attention data.

"This partnership with Adelaide is a significant milestone for advertising in Latin America. It allows us to offer our clients cutting-edge media optimisation, powered by the most robust and reliable attention metric available. Our focus is to translate the transparency and rigour of our operation into verifiable, superior efficiency for every advertiser," emphasises Guilherme Soter, CEO of GDB.

"At a time when attention is one of the most valuable assets of our time, being certain that it is being measured and optimised effectively is not only a differentiator, but also a key factor for business impact on brands," adds Fernanda Massa, business director at GDB.

Adelaide

Adelaide is a leader in the rapidly growing field of evidence-based media quality measurement. Adelaide’s attention-based metric, AU, helps advertisers make better media investment decisions. AU is an omnichannel metric that evaluates thousands of ...

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